Industry News Updates
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EndurX 8 Carrier Zero Fade Braid
P-Line EndurX 8 Carrier Zero Fade Braid has an extremely high strength to diameter ratio, virtually no stretch and a silky-smooth surface giving it great castability. Anglers can expect a braided line that has unparalleled color retention and a lifetime guarantee against fading.
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Deep Purple was right! Christian Bass League Pre Fish
Up in woods, fish are jumping chasing bait, water temp in the 70's.
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Newsoms at it again
O to CEQA trailer bills for the Bay-Delta Plan and NO to the Delta Conveyance Project”.
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Rocker - G-Ratt
Its ribbed body and forked tail deliver extreme vibration whether it's on a hover rig, dropshot, or ball head. Fish it fast or slow—it tracks true, rocks left and right, and triggers amazing strikes.
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Want to Take on the California Delta alongside one of the West Coast’s biggest Pro’s?
We are looking for 10 Observers
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B.A.S.S. announces Live Sonar rule change for 2026 Elite Series
This decision follows two years of careful evaluation.
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Tweener Alert 11.91
This fish was previously caught and tagged on March 27, 2025, weighing 11.91-pounds
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New for 2025 | G-Ratt Rocker
Its ribbed body and forked tail deliver extreme vibration whether it's on a hover rig, dropshot, or ball head. Fish it fast or slow—it tracks true, rocks left and right, and triggers amazing strikes. It also makes an excellent weedless vibrating jig trailer.
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Western anglers headed to the Bassmaster Classic
their year, the trip home and getting ready for another Bassmaster Classic
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Live Well Temps and Stressed Largemouth
Because around 32,000 angling events take place across North America annually, minimizing mortality is crucial to ensure fisheries stay healthy and usable for decades to come
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