Industry News Updates
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DAIWA: "Never Seen Anything Like It"
ARDITO travel rod series includes a premium telescoping model that morphs into its own case and fits in your backpack or briefcase.
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Japan’s Top Brand Comes to North America
New extreme low diameter X-BRAID FINESSE developed through exclusive manufacturing processes.
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Ready to induct new UFC Hall of Famers!
The events presenting partner, stands ready to add new names to the special Ultimate Frog Challenge "Hall of Fame" plaque that graces the wall of their well-kept store in Dixon California.
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Registration NOW OPEN for the 2025 FPT Top 75 - Western Tour!
The schedule for the 2025 Top-75 Western Tour
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4" Fat Senko Joins Yamamoto Family
A new Senko has arrived. Inspired by its big brother, the 5" Fat Senko, the brand-new Yamamoto 4" Fat Senko is another deadly variation of the world’s best soft stick bait.
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Dog Days of Summer.....or DOG X..and Superstition WWN #7
Went way south, haven't been down that far since...
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The NEW CRAW |2.8”, 3.8”
The ubiquitous crayfish, serving as a quintessential prey item for bass populations from Florida to California, assumes a pivotal role in many anglers’ pursuits.
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