Fireline

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  • New thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes

    New thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes

    The new thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes at the 2018 Big Rock East AND West Shows, taking place in Raleigh, North Carolina and Las Vegas, Nevada, respectively, receiving Best New Product in the Fishing Line Category. FireLine Ultra 8 is the toughest FireLine on the market and will help anglers of all levels build the confidence to cast into structure and brush where the bigger fish like to hide.

  • Best in Class Awarded to Berkley with FireLine Ultra 8

    Best in Class Awarded to Berkley with FireLine Ultra 8

    The new thermally fused BERKLEY® FireLine® Ultra 8 hooked a top award at the 2017 ICAST New Product Showcase "Best in Show" awards in Orlando, Florida, receiving Best in Category for New Fishing Line Products. The toughest FireLine on the market, anglers will be able to tighten the drag without worrying about the line breaking. This reassurance will help anglers of all levels build the confidence to cast into structure where the bigger fish like to hide.

  • First Look: New from Berkley

    First Look: New from Berkley

    Berkley is a company known for innovation and for not being afraid to try something new. This year their big push was with their popular hard bait series, with a deep diving series and new colors and sizes for many of the other baits.  They also added a new type of their standby Fireline, more of their Fusion19 hooks, a new rod series and an upgrade to the Gulp! line of soft plastic baits..

  • All about FireLine with Jim Carroll

    All about FireLine with Jim Carroll

    Jim Carroll explains why he uses FireLine, and the important attributes of this thermally-fused line. It's the strongest, most abrasion-resistant superline in its class! It's not a conventional braid and not a mono.

  • All about FireLine with Jim Carroll

    All about FireLine with Jim Carroll

    Jim Carroll explains why he uses FireLine, and the important attributes of this thermally-fused line. It's the strongest, most abrasion-resistant superline in its class! It's not a conventional braid and not a mono.