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  • Electronics How-To | Lowrance Depth Shading with a Navionics Card

    Electronics How-To | Lowrance Depth Shading with a Navionics Card

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    Make the most of your Lowrance with this quick and easy how-to tip on depth shading for targeting specific depths with a Navionics card.

  • Electronics How-To | Lowrance Depth Shading with a Navionics Card

    Electronics How-To | Lowrance Depth Shading with a Navionics Card

    Make the most of your Lowrance with this quick and easy how-to tip on depth shading for targeting specific depths with a Navionics card.

  • 3D View and SonarChart™ on sale in April!

    3D View and SonarChart™ on sale in April!

    Platinum+ and HotMaps Platinum cards offer extraordinary viewing options: 3D View, satellite overlay, and panoramic pictures that enhance any boating experience. They also include the same preloaded Nautical Chart, SonarChart™ and downloadable Community Edits offered with Navionics+, and one year of daily updates.

  • Is your HDS unit running the latest software?

    Is your HDS unit running the latest software?

    Lowrance® has released HDS Gen3 RTM 3.5 and HDS Gen2 Touch RTM 5.5 software updates that enable support for the TotalScan™ transducer (Gen3 only), Precision-9 Solid State Compass, and include new features like SiriusXM® Local Weather, Network Analyzer and an upgrade to the Service Assistant.

  • What You Need to Know About StructureScan 3D

    What You Need to Know About StructureScan 3D

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    Those who worked hard to learn sonar interpretation were rewarded with secret fishing locations that produced success where others didn’t venture. The nonbelievers used to outnumber those who spent valuable casting time hunkered over their electronics. With no shortage of excuses, the nonbelievers survive to this day, but with technology like Lowrance’s StructureScan 3D, they are endangered species.

  • Slow-Rolling out Deep

    Slow-Rolling out Deep

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    The ideal locations to fish a spinnerbait uphill are places such as deep humps, islands, and long points, each angler is in search of what they believe are sweet spots. Sweet spots are areas with defined breaks or contours with bait fish and visual activity. Having good electronics and mapping software is a must to find these areas. Both anglers throw spinnerbaits .

  • Westernbass Magazine, Spring 2016

    Westernbass Magazine, Spring 2016

    I am certainly ready for a new season of bassin’ and hope you are too. I’ve been excited to kick off the year with coverage of the International Sports Shows in Sacramento and Scottsdale as well as the Fred Hall show. Stay tuned for upcoming tank seminars on WesternBassTV, if you missed the shows. This year, WesternBass was excited to bring site users video clips from our western anglers at the Bassmaster Classic. I will be watching and cheering them on throughout the year. I would like to congratulate Lowrance pro Edwin Evers for his outstanding win at Grand Lake for the Classic championship – 29 pounds! Wow! I would to like remind anglers that WesternBass offers many features on the site to make tournament planning easy. Under the Interactive tab, we have the Tournament Calendar and Special Events with Digital Guides for all of the Wild West Bass Trail events. Under the Delta tab, you will find moon phases, weather, water temps and tide charts to help plan a fun and productive day on the tidal water. Lastly, I want to thank all of you for your support of the site and the magazine. It is because of you and our sponsors that WesternBass is the place where fishermen talk. Wayne

  • Wild West Bass Trail Lake Berryessa 2016

    Wild West Bass Trail Lake Berryessa 2016

    Wild West Bass Trail Lake Berryessa 2016

  • Why Ish Monroe Needs Lowrance StructureScan 3D

    Why Ish Monroe Needs Lowrance StructureScan 3D

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    “For me, a 3D view is phenomenal,” Monroe said. “I’m not a huge deep water fisherman, mainly because I was never really sure how the fish were set up,” he said. “This 3D view is now going to allow me to see it and understand. You’ll be able to tell if the fish are in a biting position or a staging position.”

  • Lowrance To Continue Bassmaster Sponsorship

    Lowrance To Continue Bassmaster Sponsorship

    Lowrance, a world leader in marine electronics and GPS navigational systems, and B.A.S.S. will continue their long-standing relationship after striking a deal on a multiyear sponsorship agreement.

  • Navionics Detailed Contours Help Edwin Evers Win the Bassmaster Classic!

    Navionics Detailed Contours Help Edwin Evers Win the Bassmaster Classic!

    Navionics Pro Edwin Evers won the 2016 Bassmaster Classic held on Grand Lake O’ The Cherokees in Tulsa, Oklahoma this month using his Navionics+ chart card to identify structure and transitions that hold bass.The max detailed cartography helped put fish in his boat and gave him the competitive advantage needed to win. “The difference in bass fishing is so finite between losing and winning that I depended on Navionics detailed contours to give me that 29lb bag to win!” stated Evers after his victory. Many other pro's choose Navionics for tournament fishing too!

  • THREE 30+ lb limits WON Bass California Open Day 2

    THREE 30+ lb limits WON Bass California Open Day 2

    Today's big stringer 37.08 was caught by Wayne Breazeale and Jon Maslonka. There were two other bags over 30 lbs.

  • Lowrance How-To: Create a Service Report with HDS Gen3

    Lowrance How-To: Create a Service Report with HDS Gen3

    Lowrance Product Expert, Jacob Scott takes you step by step through the process of creating a Service Report. These reports are a great help in troubleshooting any issues with your electronics.

  • Lowrance How-To: Create a Service Report with HDS Gen3

    Lowrance How-To: Create a Service Report with HDS Gen3

    Lowrance Product Expert, Jacob Scott takes you step by step through the process of creating a Service Report. These reports are a great help in troubleshooting any issues with your electronics.

  • Wild West Bass Trail 2016 Lake Mohave Team

    Wild West Bass Trail 2016 Lake Mohave Team

    Wild West Bass Trail 2016 Lake Mohave Team

  • Fishing with 2016 Bassmaster Classic champion Edwin Evers-- New Boat & Lowrance

    Fishing with 2016 Bassmaster Classic champion Edwin Evers-- New Boat & Lowrance

    Winner will receive ALL OF THESE PRIZES: A trip to fish with Bassmaster Elite Series champion Edwin Evers, including hotel, rental car, airfare for one, plus $500 cash. Nitro Z18 bass boat with 150L Mercury Optimax and Trailer Edwin's gear, including: Lowrance HDS-9 Gen3 Insight with 83/200 kHz transducer Optima prize pack Antler King prize pack Wiley-X prize pack 4 new tires from General Tire Megabass prize pack War Eagle Spinnerbaits prize pack Assorted Mustad hooks Assorted Zoom gear

  • LOWRANCE® ANGLERS CONTINUE WINNING TRADITION AT 2016 BASSMASTER® CLASSIC

    LOWRANCE® ANGLERS CONTINUE WINNING TRADITION AT 2016 BASSMASTER® CLASSIC

    Edwin Evers’ Win Marks Fifth Consecutive Championship For Marine Electronics Leader

  • FLW, LOWRANCE SIGN MULTI-YEAR DEAL

    FLW, LOWRANCE SIGN MULTI-YEAR DEAL

    MINNEAPOLIS – FLW, the world's largest tournament-fishing organization, and Lowrance, a world-leading brand in fishing electronics since 1957, have announced a sponsorship agreement that will extend through the 2017 tournament season. Full terms of the deal were not disclosed.

  • Edwin Evers with a Lowrance Quick Tip

    Edwin Evers with a Lowrance Quick Tip

    Here's a quick tip on one of the first things I do to my new Lowrance units each year.

  • Edwin Evers with a Lowrance Quick Tip

    Edwin Evers with a Lowrance Quick Tip

    Here's a quick tip on one of the first things that the 2016 Bassmaster Classic champ Edwin Evers does to his new Lowrance units each year.