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  • A Sale Too Good to be True?

    A Sale Too Good to be True?

    Each Livingston Lure features our proprietary EBS TechnologyTM that emulates Natural Baitfish Sounds with the ability to generate more strikes even while completely motionless in the water.

  • Westernbass Magazine, Spring 2016

    Westernbass Magazine, Spring 2016

    I am certainly ready for a new season of bassin’ and hope you are too. I’ve been excited to kick off the year with coverage of the International Sports Shows in Sacramento and Scottsdale as well as the Fred Hall show. Stay tuned for upcoming tank seminars on WesternBassTV, if you missed the shows. This year, WesternBass was excited to bring site users video clips from our western anglers at the Bassmaster Classic. I will be watching and cheering them on throughout the year. I would like to congratulate Lowrance pro Edwin Evers for his outstanding win at Grand Lake for the Classic championship – 29 pounds! Wow! I would to like remind anglers that WesternBass offers many features on the site to make tournament planning easy. Under the Interactive tab, we have the Tournament Calendar and Special Events with Digital Guides for all of the Wild West Bass Trail events. Under the Delta tab, you will find moon phases, weather, water temps and tide charts to help plan a fun and productive day on the tidal water. Lastly, I want to thank all of you for your support of the site and the magazine. It is because of you and our sponsors that WesternBass is the place where fishermen talk. Wayne

  • 11 IGFA World-record Fish Caught On Rapala® Lures Last Year

    11 IGFA World-record Fish Caught On Rapala® Lures Last Year

    More world-record fish — 11 in all — were caught in 2015 on Rapala® lures than on any other brand of baits, the International Game Fish Association announced recently.

  • restore the delta conservation california tunnerls jerry brown

    restore the delta conservation california tunnerls jerry brown

    The Fish are Listening...Are You?

  • Tackle How-To: Early Topwater #LTB

    Tackle How-To: Early Topwater #LTB

    Learn how to fish Topwater early in the season in this Lucky Tackle Box tips video. Water temps are heating up everywhere and it's time to start looking for giant bass on topwater baits.

  • Tackle How-To: Early Topwater

    Tackle How-To: Early Topwater

    Learn how to fish Topwater early in the season in this Lucky Tackle Box tips video. Water temps are heating up everywhere and it's time to start looking for giant bass on topwater baits.

  • 3-Time FLW AOY David Dudley Joins Livingston Lures Team

    3-Time FLW AOY David Dudley Joins Livingston Lures Team

    Observant bass fans who watched three-time FLW Tour Angler of the Year David Dudley weigh his fish at the FLW Tour kickoff on Lake Okeechobee last week likely noticed a Livingston Lures logo emblazoned across the front of Dudley's jersey. That's right: Livingston Lures' already-formidable lineup of Team Livingston pros just get even stronger.

  • Elite Pro/Classic Champ Casey Ashley Joins Livingston Lures Team

    Elite Pro/Classic Champ Casey Ashley Joins Livingston Lures Team

    One glance at the Team Livingston roster reads like an All-Star team for the top professional bass tours in the world: 2014 Bassmaster Classic champion Randy Howell, two-time FLW Tour Angler of the Year Andy Morgan, 2012 Bassmaster Elite Series AOY Brent Chapman, and a squad of pros that have racked up 34 wins and an astounding 236 Top 10 finishes at the top level of B.A.S.S. and FLW competition.

  • PRADCO Outdoor Brands Acquires Norman Lures

    PRADCO Outdoor Brands Acquires Norman Lures

    PRADCO Outdoor Brands, a leading manufacturer and marketer of fishing and hunting brands and products, has acquired legendary fishing lure brand Norman Lures, formerly of Greenwood, Arkansas.

  • Duel® Hardcore Series Back for 2016!!

    Duel® Hardcore Series Back for 2016!!

    Duel, the overseas parent company of Yo-Zuri, has been the go-to name for Japanese anglers for over 50-years. Duel’s top-rated and technologically advanced hard baits are making their way back the US market with renowned acceptance. Constructed from exceptional components and crafted with an outstanding attention-to-detail, Duel is committed to providing anglers with the most effective and life-like lures possible.

  • MHG to Sponsor Rat-L-Trap Open at Lake Seminole (GA) Oct. 18

    MHG to Sponsor Rat-L-Trap Open at Lake Seminole (GA) Oct. 18

    MHG is pleased to announce its sponsorship of the Rat-L-Trap Open at Lake Seminole that is taking place on October 18, 2015, in Bainbridge, Ga. This event is open to the public with a $100 entry fee per boat with an optional big bass pot for $20. The first place prize is $3,000.00 based on 150 boats and is 100% payback.

  • Monster Spotted Bass

    Monster Spotted Bass

    Owner of ABT Lures, Allen Borden, catches a huge spotted bass on the ABT Multi-Rig

  • Monster Spotted Bass

    Monster Spotted Bass

    Owner of ABT Lures, Allen Borden, catches a huge spotted bass on the ABT Multi-Rig

  • Striper 101 - The Right Lure For The Job

    Striper 101 - The Right Lure For The Job

    By

    For many years, striper fishing with lures has been a favorite of many anglers, but what is the right lure for the job? The key, select your lures to do a specific job. Keeping and becoming familiar with an assortment of baits will help you gain success. Topwater, shallow baits, medium depth baits, deep baits, swimbaits and bottom bouncers will all become part of your arsenal. Sure, you will have a few favorites which best suit your comfort level, but familiarity with the entire spectrum of options will also help.

  • Berkley Experience Trailer Headed to Cecil County, Md.

    Berkley Experience Trailer Headed to Cecil County, Md.

    Each year, the Berkley Experience trailer sets across the country looking to promote fishing while giving families a fun, interactive experience. The Berkley Trailer is scheduled in Cecil County, Md., at Chesapeake Bay for the B.A.S.S. Elite Series August 14 -16. The trailer will be on hand to entertain and offer great deals to consumers.

  • Match the Hatch Perfectly With New Rapala Custom HD Finishes

    Match the Hatch Perfectly With New Rapala Custom HD Finishes

    Fashioned with the perfect detail to fool even the most finicky of fish, Rapala's new Custom HD (High Definition) finishes are the most life-like replicas of nature available in a hardbait. Talk about taking "Match the Hatch" to the extreme.

  • Livingston Lures

    Livingston Lures

    2016 Livingston Lures Catalog

  • ISE Seminar Series: Brett Hite talks ChatterBaits

    ISE Seminar Series: Brett Hite talks ChatterBaits

    Bassmaster Elite Series pro Brett Hite talks ChatterBait colors, trailers, retrieve, targets, vegetation and more. Everything you ever wanted to know about ChatterBaits with Brett Hite

  • Gene Larew Lures Acquires Crappie Pro

    Gene Larew Lures Acquires Crappie Pro

    TULSA, Okla.- Gene Larew Lures has acquired Crappie Pro, a popular crappie fishing brand known for its quality jig heads featuring horizontal balancing, super sharp hooks and durable color finishes.

  • LIVETARGET RELEASES NEW CONSUMER WEBSITE:   (www.livetargetlures.com)

    LIVETARGET RELEASES NEW CONSUMER WEBSITE: (www.livetargetlures.com)

    LIVETARGET has launched an expansive and innovative website that will provide anglers with a platform for in-depth product research, staying up-to-date with the company happenings, keeping in touch with the latest tips, techniques, and to enjoy LIVETARGET related rich media.