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  • New Release - Neptune Pro Series

    New Release - Neptune Pro Series

    Designed for Commercial fisherman needing a lighter weight, more comfortable foul weather option that offers improved mobility and stretch. The 100% waterproof Neptune PRO Anorak and Bibs add an additional level of ruggedness to the trusted Neptune family.

  • New Water Year Begins Amid Preparations

    New Water Year Begins Amid Preparations

    Amid Preparations for Continued Drought

  • NEW A-RIG SPECIAL ROD NOW AVAILABLE

    NEW A-RIG SPECIAL ROD NOW AVAILABLE

    \Over the years we have had many requests for a specific A-Rig rod.

  • New colors bring bass anglers an option for every situation and forage type

    New colors bring bass anglers an option for every situation and forage type

    New CH-1 Shallow-Running Crankbait Patterns

  • New Yo-Zuri 3DB 1.5 Squarebill Colors

    New Yo-Zuri 3DB 1.5 Squarebill Colors

    Spring Craw, Burnt Orange Craw & Green Back Chartreuse - ICAST 2022 release new colors for the Yo-Zuri 3DB 1.5 Squarebill and Midrunner (MR). Featuring internal painted finishes, these are incredibly durable crank baits, with great deflection. Designed and tested by our top pro's and hitting the US market this summer!

  • New Finesse Bass Jig

    New Finesse Bass Jig

    New Finesse Bass Jig Ever Green IR Finesse Jig produces more fish on pressured waters

  • New Legend Tournament Inshore

    New Legend Tournament Inshore

    Lighter and stronger inshore performance starts with St. Croix’s next- generation hybrid SCIV+ carbon fiber blanks, each of which is a distinct combination of St. Croix’s premium SCIV carbon fiber and exotic SCVI carbon fiber. “Hybridizing these materials in specific and proprietary percentages, locations, and combinations in each Legend Tournament Inshore blank allows us to not only build these rods lighter but also to dial in the characteristics that positively affect balance and action,”

  • B.A.S.S. Announces 2023 Bassmaster Opens Schedule With New Format For Elite Qualification

    B.A.S.S. Announces 2023 Bassmaster Opens Schedule With New Format For Elite Qualification

    B.A.S.S. Announces 2023 Bassmaster Opens Schedule With New Format For Elite Qualification BIRMINGHAM, Ala. — The St. Croix Bassmaster Opens presented by Mossy Oak Fishing have grown exponentially in popularity over the past few years. But the buzz has never been louder than it’s been since the announcement of the new Opens EQ (Elite Qualifiers) format in July — and now B.A.S.S. has officially announced where all of the excitement will take place in 2023.

  • New Hardcore Crank SR and MR colors

    New Hardcore Crank SR and MR colors

    Spring Craw, Burnt Orange Craw and Green Craw, the three hottest new colors in the Hardcore Crank SR (Shallow Runner, Squarebill) and MR (Mid Runner, Round bill). Featuring the patented magnetic weight transfer system for long accurate casts and Japanese quality finishes.

  • Popping with New Colors

    Popping with New Colors

    For freshwater fans, nothing beats the thrill of a lunker largemouth or bronzeback exploding on a popper.

  • For fans of new fishing gear

    For fans of new fishing gear

    fall is often the best time of year

  • Berkley announces new hard baits to the saltwater lineup

    Berkley announces new hard baits to the saltwater lineup

    Surf casting on the beach, floating in the brackish marsh, or wading through the flats

  • Online Learning Opportunities For New Anglers

    Online Learning Opportunities For New Anglers

    Featuring a different topic each week

  • Pencil Lures Draw New Colors

    Pencil Lures Draw New Colors

    With six additional colors, these topwaters speak softly but spark big strikes.

  • New Dry Fit Shirts

    New Dry Fit Shirts

    Now Available

  • What’s New from 13 Fishing for 2022

    What’s New from 13 Fishing for 2022

    That was highlighted as they unveiled a new rod and reel series from one of the top professional anglers, Gerald Swindle

  • What's New from Yamamoto for 2022

    What's New from Yamamoto for 2022

    With the recent purchase by GSM Outdoors, they have turned things up a notch, unveiling several new products at this year's ICAST show.

  • ODWC new Bass Rules start Sept 11

    ODWC new Bass Rules start Sept 11

    More information regarding black bass tournament regulations and exemptions

  • Whats New with Berkley for 2022

    Whats New with Berkley for 2022

    When it comes to fishing tackle, Berkley is a titan. Each year, they release many new products that help anglers catch more fish and science is a big part of their lure development with many proven scents and attractant formulas.

  • What's New from Bajío

    What's New from Bajío

    Bajío has burst onto the scene and, in a short timeframe, became a major player in the quality sunglass game. Last year, they were at ICAST and unveiled the new company that is made up of veterans in the premium sunglass world.