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New Mimic Minnow Swim Jig
New Mimic Minnow Swim Jig The Mimicry Continues New Mimic Minnow Swim Jig combines Northland Fishing Tackle’s iconic sculpted head and performance with a precision Gamakatsu hook.
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April 2022 New Fire Extinguisher Requirements for Recreation Boats
Vessels model year 2018 or newer must ...
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New Elite Qualification Format for B.A.S.S.
Beginning in 2023, anglers hoping to earn a coveted invitation to join the Bassmaster Elite Series
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The New Yo-Zuri 3D Inshore Pencil Popper - Striped Bass
Yo-Zuri is debuting the new 3D Inshore Pencil Popper for the Summer of 2022. This bait walks the dog with a 180 degree action, while spitting water side to side and drawing fish up with the single knock cadence rattle. It features patented 3D prism and internal painted finishes that never chip or wear off. A awesome bait for chasing Striped Bass, Snook, Jack Crevalle, Roosterfish, Bluefin Trevally, trophy Seatrout and Bull Redfish.
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New Yo-Zuri 3D Inshore Pencil Popper
Yo-Zuri is debuting the new 3D Inshore Pencil Popper for the Summer of 2022.
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New & ONLINE ONLY!
Get your favorite 5" Senkos in bulk! Spend more time on the water and less time worrying about running out of your go-to bait!
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New Berkley Saltwater Juke
A versatile crank bait features the action of handcrafted wood baits and runs true out of the package.
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New G-Bags
The G-Bag EWM storage solutions open wide, giving anglers fast, easy access to tackle so anglers can rig up in a hurry and take advantage of a changing bite.
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New Melones Lake Topwater Bassin' VIDEO
Chucked top water all night at New Melones lake here’s what I witnessed.
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New 2022 California Grunion Season And Limit Regulations
Earlier this year, the California Fish and Game Commission adopted regulatory changes
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