New
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Walk-Thru Features of the NEW Lowrance Trolling Motor VIDEO
ON the boat and an unboxing in these two videos... see what it has to offer.
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New frog design with Injected Core Technology™ (ICT) allows fantastic fishing on top or sub-surface
LIVETARGET is proud to usher in a new era of frog bait design with its introduction of the Freestyle Frog, a surface commotion soft plastic bait that can also be fished beneath the waterline.
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NEW Mach Smash Baitcast Combo from Lew's
Since Lew’s changed the game several years ago in the rod and reel combo market with the Mach series, each year we’ve seen the line expand in ways the fishing market never thought possible for a combo.
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Lake new melones June 30 2019
So the water is on the rise and is very murky in some spots the fishing was tough caught alot of fish just only...
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frogg toggs® debuts its all new shoe line
The biggest event of the season for outdoor media is here and frogg toggs has plenty for you to enjoy and experience during this epic ICAST week including new product announcements, Pro Staff meet and greets, and free beer.
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New propellers announced from Yamaha
Yamaha Marine announced today the addition of a new V MAX SHO® 200 X-Shaft model and three new, even-pitch XTO OS®propellers for the powerful V8 XTO Offshore®. The new outboard and propellers expand customer options to offer more diverse boating applications in fresh and saltwater.
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Did We Just Get a New PB at Clear Lake VIDEO
Follow along as we take a Weekend trip to CLEAR LAKE with the Allen Family and end up with a NEW Personal Best
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New Erratic Shiner Brings Spoon from LIVETARGET
LIVETARGET’s New Erratic Shiner Brings Spoon Design Into the Future Injected Core TechnologyTM (ICT) shakes-up the decades old spoon category
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New Z-Man® SlingBladeZ™ Power Finesse Spinnerbait exhibits cutting-edge engineering
Small Vibes Make Big (Bass) Impressions New Z-Man® SlingBladeZ™ Power Finesse Spinnerbait exhibits cutting-edge engineering in a compact package
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More on the new LOWRANCE Trolling Motor
Four years and 10,000 testing hours later, we have delivered most reliable trolling motor on the market.
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New line of rooftop fishing rod carriers are game changers for tackle transport
For Fall 2019, the brand is excited to announce its long-anticipated entry into the recreational fishing market, with three all-new rooftop fishing rod holders.
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First look at the all new Lowrance Livesight Transducer on HDS Live units! VIDEO
Everyone's been waiting to see... wait no longer!
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New Injected Core Technology™ provides a Match-the-Hatch™ breakthrough
LIVETARGET’s Latest Injected Core TechnologyTM (ICT): The Slow-Roll Shiner New Injected Core Technology™ provides a Match-the-Hatch™ breakthrough that outshines traditional paddle tails.
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New Ghost Tail Minnow with Injected Core Technology™ (ICT)
LIVETARGET’s new Ghost Tail Minnowis a dropshot bait designed to mimic a thin profiled baitfish, such as a Minnow or Shiner feeding near bottom structure. Featuring the Company’s new Injected Core Technology (ICT), it offers an unmatched baitfish profile as life-like as you – or any hungry game fish – have ever seen.
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Rigging the New Yamamoto Paddle Tail Zako with Shin Fukae
The Gary Yamamoto Custom Baits Zako is one of the best vibrating jig trailers ever made and has been part of several professional bass tournament wins since it was released. It has been called out and also listed as an “unnamed swimbait trailer” by several pro anglers using the bait without any sponsorship connection to Yamamoto.
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Hot Topwater Bite at New Melones VIDEO
The topwater action was just about as hot as the temperature last week