New
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Record Bass Falls to Z-Man® Ned Rig
Downtown Chicago waterfront serves up 7-pound 3-ounce whopper — and it’s still swimming
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New Smallie Record Set VIDEO
Soon as I set the hook, the fish started pulling really hard, stripping drag...
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New Heights for Bass Fishing Hall of Fame
The proceeds will allow us to substantially further our mission of celebrating, promoting and preserving the sport of bass fishing
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Z-Man® unveils nearly 20 new pieces of custom clothing to quench growing fan demand
“Z-Man culture is real,” affirms professional bass man and FLW Tour angler, Brian Latimer. “From fans of their essential Ned rig baits and ChatterBait® bladed jigs to anglers who’ve made the switch to ElaZtech®, there’s an undeniable buzz around what Z-Man is doing right now, not to mention all the anticipation for what they’ll come up with next.
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Designed to Keep Anglers Fishing in All Conditions New Fall Line From Simms
A New Line Highlighted by Fresh Layering and Insulated Outerwear for Men and Women
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Zoom Bait Company announced new Hollow Body Frog
Zoom Bait Company has announced the release of the new Hollow Body Frog, a soft-bodied topwater morsel that “walks the dog” easily and promises an unusually high hookup percentage.
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New Shimano Authorized Service/Warranty Center Opened
Shimano has the ability to provide maintenance and repair work for its fishing reels nationwide.
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New Ultra Thin tackle box from Lure Lock
Lure Lock continues to drive innovation and technology in the tackle management category with the introduction of the new Ultra Thin tackle box.
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New Fleece Fishing Glove
The Warm & Fuzziest Hand Shake You’ll Ever Receive New Fish Monkey® Task Fleece Fishing Glove empowers essential angler functions
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Fishing Rod Carriers New From Yakima
Three unique models designed to securely transport rods and reels of any type
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New Executive Director for California Fish and Game Commission
California: FGC Names New Executive Director week that Melissa Miller-Henson has been selected to serve as its executive director.
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8 New Crankbaits from The Googan Squad and The Catch Company
The Googan Squad, in collaboration with Catch Co., are proud to announce the release of the newest series of Googan Squad Crankbaits. The team at Catch Co. worked closely with the members of the Googan Squad over the last year to build a line of crankbaits with unique and innovative features, as well as high-quality components to ensure each bait in the line up will exceed anglers expectations.
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IKE Travel Rods are New from Abu
Mike Iaconelli, professional bass angler and Abu Garcia pro staffer, is always on the go and looking for new waters to fish, even in the midst of urban areas – this fish anywhere mentality led to the design of the new IKE Travel Rods.
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An in-depth look at six new Finesse TRD patterns
In clear water Western reservoirs, showing bass different, contrasting hues—particularly mixes of browns and brighter iridescents— can make a huge differences
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SpiderWire Launches New UltraCast® and Stealth® Smooth Lines
SpiderWire® launches new colors for its UltraCast® and Stealth®Smooth line collections. The SpiderWire® UltraCast®, Stealth® Smooth 12, and Stealth® Smooth 8 lines are an evolution in line technology, allowing for a sensitive yet powerful feel.
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Matt Allen with potential new Line Class World Record in Canada
The current IGFA World Record stands at 16 pounds.
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What’s New with Navionics
The biggest news is the new SonarChart Shading, but that is not all they have been up to.
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