New
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New Limited Edition Combo for Bass Anglers from G. Loomis
For the first time in the 20-plus years G. Loomis Rods has been part of Shimano, bass anglers are being offered a limited-edition combo now available
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2020 Bassmaster Classic Signs New Local Partner
Jack’s is renowned for its active participation in community events, and will bring a distinctly Southern flavor with its presence at Classic venues.
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How New Lowrance Electronics have Changed Winter Fishing
Live, forward-facing sonar is the newest tool in the arsenal for bass anglers
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Meet Your Favorite New Magic Wand
Meet Your Favorite New Magic Wand NEW, one-of-a-kind CI32MLXF PERCH SEEKER ice rod headlines St. Croix’s expanded Croix Custom Ice Series
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Frabill Unveils New Ice Combos
The interest and fervor over ice fishing across the northern tier of states continues to build. Frabill is on the cutting edge of the revelation with its new line of Ice Hunter rod and reel combos.
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Fish Monkey® applies futuristic technology to new Yeti Series™ Premium Ice Fishing Apparel
The sport of ice fishing has evolved at an exponential rate, most notably the advanced gear utilized by the modern hardwater angler.
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J.Lee on Rigging and Fishing His New Berkley Baits
Lee shared some info about each of the lures, how he fishes them, and some of his favorite colors for different situations.
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Potential new Delta Fisheries Management Policy on Stripers
The California Fish and Game Commission invites stakeholders to participate in a meeting to discuss a potential new Delta Fisheries Management Policy and the Commission's existing Striped Bass Policy.
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CDFW announed new recreational fishing opportunity
The all-depth fishery will take place only in November and December 2019
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St. Croix’s new Avid® Surf provides custom-level performance without compromise
Booming the perfect cast is fun, hooking up is fun, and winning the battle is fun – as long as that battle is with the fish, not your equipment.
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Record Bass Falls to Z-Man® Ned Rig
Downtown Chicago waterfront serves up 7-pound 3-ounce whopper — and it’s still swimming
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New Smallie Record Set VIDEO
Soon as I set the hook, the fish started pulling really hard, stripping drag...
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New Heights for Bass Fishing Hall of Fame
The proceeds will allow us to substantially further our mission of celebrating, promoting and preserving the sport of bass fishing
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Z-Man® unveils nearly 20 new pieces of custom clothing to quench growing fan demand
“Z-Man culture is real,” affirms professional bass man and FLW Tour angler, Brian Latimer. “From fans of their essential Ned rig baits and ChatterBait® bladed jigs to anglers who’ve made the switch to ElaZtech®, there’s an undeniable buzz around what Z-Man is doing right now, not to mention all the anticipation for what they’ll come up with next.
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Designed to Keep Anglers Fishing in All Conditions New Fall Line From Simms
A New Line Highlighted by Fresh Layering and Insulated Outerwear for Men and Women
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Zoom Bait Company announced new Hollow Body Frog
Zoom Bait Company has announced the release of the new Hollow Body Frog, a soft-bodied topwater morsel that “walks the dog” easily and promises an unusually high hookup percentage.
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New Shimano Authorized Service/Warranty Center Opened
Shimano has the ability to provide maintenance and repair work for its fishing reels nationwide.
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