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  • Largemouth Bass Release Ruler Wins New Product Showcase at ICAST

    Largemouth Bass Release Ruler Wins New Product Showcase at ICAST

    The all-new Largemouth Bass Release Ruler has taken a top spot in the FishSmart category of the 2015 ICAST New Product Showcase. The Freshwater Release Ruler provides the estimated average weight of largemouth bass based on length.

  • Yamaha Announces New Maintenance Matters Website, Online Training Module

    Yamaha Announces New Maintenance Matters Website, Online Training Module

    Yamaha Marine Group today announced the launch of the all-new Maintenance Matters web site (http:maintenance.yamahaoutboards.com) as well as the addition of the Maintenance Matters training module to its world-class training curriculum at Yamaha Marine University™ Online.

  • Reserve Fishing Launches New Website and App

    Reserve Fishing Launches New Website and App

    Fishing guides and charters are able to update their information, while fishermen are able to search, compare and reserve. Reservefishing.com has a searchable database filled with guides from around the world.

  • Daiwa Press Conference New Products

    Daiwa Press Conference New Products

    Daiwa Press Conference New Products Review for ICAST 2015

  • Daiwa Press Conference New Products

    Daiwa Press Conference New Products

    Daiwa Press Conference New Products

  • WB at ICAST 2015 with Bobby Barrack UNCUT

    WB at ICAST 2015 with Bobby Barrack UNCUT

    Walk the floor of ICAST 2015 with Bobby Barrack. See and hear about the newest bass fishing products in the hands of the pros.

  • Plano puts a new stamp on its generation-spanning innovation

    Plano puts a new stamp on its generation-spanning innovation

    America's fascination with plastic began when modern thermoplastic compounds were first developed for commercial use during the years leading up to WWII.

  • Berkley Powebait Products with Elite Series Pro Skeet Reese | ICAST 2015

    Berkley Powebait Products with Elite Series Pro Skeet Reese | ICAST 2015

    Tackle Warehouse discusses the new Berkley Powerbait Pro Twitchtail Minnow, Pro Tube, Pro Jig Worm & Pro Shaky Snake with Elite Series Pro Skeet Reese Tackle Warehouse discusses the new Berkley Powerbait Pro Twitchtail Minnow, Pro Tube, Pro Jig Worm & Pro Shaky Snake with Elite Series Pro Skeet Reese at the 2015 ICAST Show in Orlando. Tackle Warehouse discusses the new Berkley Powerbait Pro Twitchtail Minnow, Pro Tube, Pro Jig Worm & Pro Shaky Snake with Elite Series Pro Skeet Reese at the 2015 ICAST Show in Orlando

  • Missile Baits Intro's New Baby D-Stroyer Soft Plastic

    Missile Baits Intro's New Baby D-Stroyer Soft Plastic

    Missile Baits has a new baby with their all-new Baby D Stroyer. The new bait is a bite-sized version of the monster creature, the D Stroyer. The Baby version measures just under 5" long with the tails extended, which have natural action with the slightest movement. Being in a smaller size, the Baby D Stroyer is sure to be a necessity for almost every bass angler.

  • Fenwick Introduces New Class of Rods

    Fenwick Introduces New Class of Rods

    Fenwick World Class rods create a new performance standard COLUMBIA, SC- Developing high-end rods is nothing new to Fenwick®. With its rich history of blending tradition and new technology, Fenwick introduces the new Fenwick World Class spinning and baitcast bass rods

  • SIMRAD® STRUCTURESCAN® 3D – A NEW DIMENSION IN SONAR

    SIMRAD® STRUCTURESCAN® 3D – A NEW DIMENSION IN SONAR

    Tulsa, Okla. – Simrad® StructureScan® 3D was announced today, giving boaters and fishermen a unique three-dimensional underwater view of the ocean floor, its structures and fish suspended in the water.

  • Innovation Comes to Precision Spinning Gear

    Innovation Comes to Precision Spinning Gear

    Top-end performance is the defining characteristic of every Abu Garcia® product. Since introducing the Revo® spinning reel to the world in 2009, Abu Garcia has given anglers a decisive advantage each time a Revo spinning reel is deployed on the water.

  • Underwater Viewpoint: A look at a NEW, unique hollow-bodied topwater lure

    Underwater Viewpoint: A look at a NEW, unique hollow-bodied topwater lure

    Awesome underwater and close up action in-water footage of the new LIVETARGET Hollow body Sunfish. You cannot miss Dave Mercer showing what this hollow body bait can do!

  • Underwater Viewpoint: A look at a NEW, unique hollow-bodied topwater lure

    Underwater Viewpoint: A look at a NEW, unique hollow-bodied topwater lure

    Awesome underwater and close up action in-water footage of the new LIVETARGET Hollow body Sunfish. You cannot miss Dave Mercer showing what this hollow body bait can do!

  • New Conservation Impoundment Planned for Southwest Florida

    New Conservation Impoundment Planned for Southwest Florida

    The South Florida Water Management District (SFWMD) this week issued a request for bids to start early construction of key features of the Caloosahatchee River (C-43) West Basin Storage Reservoir. The work is the precursor for achieving water storage benefits before the entire reservoir is complete.

  • NuCanoe Announces New Pursuit Model for Fishing

    NuCanoe Announces New Pursuit Model for Fishing

    NuCanoe Inc. is proud to announce that our newest model, the Pursuit, is now shipping to NuCanoe Dealers and will be on display at iCast 2015. The Pursuit is an awesome solo fishing kayak that combines speed, stability, and space - plus an amazing seat - to deliver a fishing experience with out compromise.

  • RIGRAP Set to Intro New Products at ICAST

    RIGRAP Set to Intro New Products at ICAST

    Jupiter, Florida USA –Braided fishing line has remained a real challenge to cut, but with the introduction of RIGRAP's new Randy Howell Signature Series CERAMAXx Super Cutters, cutting braided line has never been easier. RIGRAP's new CERAMAXx Cutters is one of a few new products RIGRAP is set to unveil at this year's ICAST 2015.

  • LIVETARGET RELEASES NEW CONSUMER WEBSITE:   (www.livetargetlures.com)

    LIVETARGET RELEASES NEW CONSUMER WEBSITE: (www.livetargetlures.com)

    LIVETARGET has launched an expansive and innovative website that will provide anglers with a platform for in-depth product research, staying up-to-date with the company happenings, keeping in touch with the latest tips, techniques, and to enjoy LIVETARGET related rich media.

  • LIVETARGET ICAST NEW FRESHWATER PRODUCT RELEASES:

    LIVETARGET ICAST NEW FRESHWATER PRODUCT RELEASES:

    LIVETARGET presents a robust assortment of new lure models for the ICAST trade show that will be on display at the Company’s booth #1723.  The portfolio of new items spans both Freshwater and Saltwater lures, adding to the array of over 750+ lures that LIVETARGET offers to target game fish with a variety of techniques and forage types.

  • FENWICK NEW FOR 2016

    FENWICK NEW FOR 2016

    Fenwick® introduces the new Fenwick World Class spinning and baitcast bass rods. These rods maintain the Fenwick look and feel, while incorporating the latest technology to give anglers a trusted companion for years of use. Utilizing 3M® Powerlux 500 composites,