Strike

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  • Waiting to STRIKE at UFC6...

    Waiting to STRIKE at UFC6...

    Some would say that there is nothing "sexy" about a frog

  • Vying for the historic world championship

    Vying for the historic world championship

    Seven Members of the Lew's and Strike King pro teams will be vying for the historic world championship

  • Strike King Lure Co. files notice of layoffs

    Strike King Lure Co. files notice of layoffs

    The company filed a notice with the Tennessee Department of Workforce Development about the permanent layoffs,

  • Watch the Fish Strike As it Happens VIDEO

    Watch the Fish Strike As it Happens VIDEO

    LiveSight Sonar 30 Day Challenge .... Accepted?!?!

  • Freshman Scholarships Offered from Lew's/Strike King

    Freshman Scholarships Offered from Lew's/Strike King

    Supporting youth and the future of our sport has been at the core of our brands since their inception. This effort has been supported in many fashions throughout our history. The most notable is the highly-successful Mach High School Program, which has enabled Lew’s to support many high school bass clubs across the country. In addition, Strike King is, and has always been, a proud sponsor of numerous high school and college fishing teams and events. To ensure the future success of this mission, the Lew’s/Strike King brands have even developed a fully functional Grass Roots Activation Team that heads up our nationwide efforts to support and equip youth anglers.

  • TODAY ONLY!!

    TODAY ONLY!!

    Meet and Greet! Strike King and Lews pros!

  • 5 Strike King Jigs You Need to Know

    5 Strike King Jigs You Need to Know

    Bitsy Flip, Tour Grade and other jigs you need to know.

  • 6 Ways to Fish the Strike King Rage Menace

    6 Ways to Fish the Strike King Rage Menace

    Catch half a dozen ways to fish the Menace and some underwater footage of the bait in action

  • KVD MEGA Dawg Released from Strike King

    KVD MEGA Dawg Released from Strike King

    When the Strike King pros came to us asking for a new topwater, we told them that it was up to them to make it perfect. Through much testing and design, the finished product got the stamp of approval from the man himself, Kevin VanDam. The Sexy Dawg was born and has fast become a favorite of our pros and bass anglers everywhere due to it’s incredible walking action and unique sound. After a year of employing it to pursue big bass all across the country, KVD approached our design team with a new concept. One that would make the Sexy Dawg a better target for the biggest fish. That concept has become reality in the all-new KVD Mega Dawg!

  • 2019 Strike King Catalog Available Now

    2019 Strike King Catalog Available Now

    Full product line plastics, hardbaits, sunglasses, new releases, tried and true... the entire 2019 product catalog is here.

  • Reach a deeper strike zone and trigger more bites with the Storm® 360GT Searchbait Swimmer

    Reach a deeper strike zone and trigger more bites with the Storm® 360GT Searchbait Swimmer

    When hungry bass are holding deeper than standard swimbaits dive, throw a Storm® 360GT Searchbait Swimmer to reach the strike zone and trigger more bites. A lip built into the lure’s jig head provides added depth control and crankbait-style action.

  • Strike King's Patent Infringement at ICAST

    Strike King's Patent Infringement at ICAST

    Steve Parks marched across the show floor. The 10th-degree black belt and Strike King Lures designer was angry. Someone had infringed on his patent, he said—and under the bright lights of ICAST, he was going to confront the perpetrators.

  • Tackle How-To: Fish the Strike Zone #LTB

    Tackle How-To: Fish the Strike Zone #LTB

    Learn HOW TO FISH THE STRIKE ZONE in this Lucky Tackle Box Tips video. Travis will show you how with the 6th Sense Lures' Crush Flat 75X Squarebill Crankbait.

  • Strike King Adds Clark Wendlandt to Pro Team

    Strike King Adds Clark Wendlandt to Pro Team

    Strike King Lure Company is known for its elite pro staff. It's a facet of our business that we take great pride in, attribute much of our success to, and hold to a very high standard.

  • Speed Up to Trigger Strikes from Big Fall Bass

    Speed Up to Trigger Strikes from Big Fall Bass

    Throwing a crankbait will only work as well as you work it! Here is a great tip to trigger bass into striking with furious authority…SPEED UP! If you find yourself in a situation where you know you are on bass and they are not biting, or perhaps they seem to be smashing Shad all around you but you can't get one to go...Speed Up.

  • Following Up on a Missed Frog Strike

    Following Up on a Missed Frog Strike

    All bass anglers know and have experienced that when fishing a frog a bass will at times miss your Snag Proof Frog and you will need to have a follow up lure ready to go.