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  • Rapala VMC to grow in US

    Rapala VMC to grow in US

    As Rapala VMC Corporation continues to grow its presence in the United States fishing and outdoors industry, the company has announced several promotions that will continue to accelerate the growth and performance of the company’s U.S. operations.

  • VMC Tokyo Rig with HD Flippin' and Worm Hooks

    VMC Tokyo Rig with HD Flippin' and Worm Hooks

    Tokyo Rigs® will bring even more bass into your boat with VMC’s® release of two new models: one armed with a Heavy Duty Flippin’ Hook, the other with a Heavy Duty Worm Hook.

  • Up and Coming from Rapala and VMC

    Up and Coming from Rapala and VMC

    Here is a recap of what they unveiled for the season.

  • Rapala/VMC pro Ott Defoe in 10 episode marathon Hunt for Monster Bass

    Rapala/VMC pro Ott Defoe in 10 episode marathon Hunt for Monster Bass

    The Hunt for Monster Bass displays one fisherman’s journey to pull in the crown jewel of bass fishing: a bass weighing double digits.

  • VMC Round Bend Treble Hooks | Up Close VIDEO

    VMC Round Bend Treble Hooks | Up Close VIDEO

    Here's Why You Need a Short Shank Treble... VMC Round Bend Treble

  • VMC Treble Hooks | Up Close

    VMC Treble Hooks | Up Close

    Here's Why You Need a Short Shank Treble... VMC Round Bend Treble

  • VMC Terminal Tackle | Up Close VIDEO

    VMC Terminal Tackle | Up Close VIDEO

    Do You Need a Crankbait Snap or Rolling Swivel ?

  • VMC Terminal Tackle | Up Close

    VMC Terminal Tackle | Up Close

    Why You Need a Crankbait Snap and Rolling Swivel from VMC

  • VMC Neko Hooks | Up Close

    VMC Neko Hooks | Up Close

    What are the differences in the VMC Neko hooks. Find out here.

  • VMC Neko Hooks | Up Close VIDEO

    VMC Neko Hooks | Up Close VIDEO

    What are the differences in the VMC Neko hooks. Find out here.

  • VMC Neko Weights | Up Close

    VMC Neko Weights | Up Close

    Heat tip for the Neko Weight PLUS... a look at the features, designs and sizes for the VMC Neko Weights

  • VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design

    VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design

    The new VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design for the increasingly popular Neko Rig currently taking the bass fishing world by storm — was awarded “Best Terminal Tackle” honors by the American Sportfishing Association at ICAST 2018, the world’s largest sportfishing expo.

  • The New VMC Tokyo Rig to Target Thick Grass

    The New VMC Tokyo Rig to Target Thick Grass

    Punching through grass mats with heavy tungsten weights is sometimes the best way to get bass to bite and the hardest way to keep them buttoned up. The new VMC® Tokyo Rig does both jobs better, triggering more bites and bringing more bass into the boat.

  • New Vmc® Coastal Black™ Hooks

    New Vmc® Coastal Black™ Hooks

    The best saltwater hooks "just became even more potent," says George Poveromo, host of "George Poveromo's World of Saltwater Fishing" on NBC Sports Outdoors.

  • Senior management changes at Rapala VMC

    Senior management changes at Rapala VMC

    Rapala VMC Corporation has made a number of changes at top management level, including the appointment of Jussi Ristimäki as Deputy Chief Executive Officer.

  • Re-think finesse fishing with VMC® Gliding Jig

    Re-think finesse fishing with VMC® Gliding Jig

    Think you’ve seen it all when it comes to finesse baits? Think again. Tie on a VMC Gliding Jig and you won’t believe your eyes. But the fish will. And they’ll bite it when they won’t hit anything else.

  • VMC Gliding Jig Boasts Amazing Action

    VMC Gliding Jig Boasts Amazing Action

    Many veteran anglers may think they've seen it all, especially when it comes to finesse baits. With the introduction of the innovative new VMC® Gliding Jig™, it's time for cagey old anglers to think again. Tie on a VMC Gliding Jig and you won't believe your eyes — but the fish sure will. And, they'll bite on this attention-grabbing bait when they won't hit anything else.