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  • Make it a white Christmas

    Make it a white Christmas

    with our 30% off flash sale

  • Introducing new White Yo-Zuri SuperBraid 150yd and 300yd spools

    Introducing new White Yo-Zuri SuperBraid 150yd and 300yd spools

    Made in Japan using our heat integration system for a smoother, stronger and more abrasion resistant braided line.

  • Great white sharks in the Monterey Bay

    Great white sharks in the Monterey Bay

    The Monterey Bay Aquarium unveiled a new study that found an increase of juvenile great white sharks in Northern California.

  • NewJen Bass announced partnership with White River Marine Group

    NewJen Bass announced partnership with White River Marine Group

    NEWJEN BASS ANNOUNCES 2022 SEASON PARTNERS AND RAISES THE INDUSTRY BAR WITH 4 GIVEAWAY BOATS IN THEIR 2022 TOURNAMENT OF CHAMPIONS

  • Red, White, and Brew

    Red, White, and Brew

    Limited edition ale

  • Kayak fisherman's close encounter with great white shark VIDEO

    Kayak fisherman's close encounter with great white shark VIDEO

    Matthew Smith was on his little kayak, couple of fishing rods out, when he was visited by the White.

  • Hawk and White Win Wild West Championship at Mead

    Hawk and White Win Wild West Championship at Mead

    By

    The team of Roy Hawk, from Lake Havasu City and Mark White of Tucson took the trophy at the 2020 Wild West Bass Trail (WWBT) Arizona Team Championship  presented by Bass Cat Boats.

  • White Perch River Fishing Tips & Techniques VIDEO

    White Perch River Fishing Tips & Techniques VIDEO

    You can catch perch in pretty much any body of water. In the spring, they spawn and will often times run up rivers. So now is the time to hit the rivers and take advantage of the spring run!

  • A hatchery program to restore white sturgeon

    A hatchery program to restore white sturgeon

    A hatchery program to restore white sturgeon above Grand Coulee Dam some 15 years ago was initially so successful that agencies are now turning to anglers to remove some of the offspring the program first produced.

  • White sturgeon in Lake Roosevelt

    White sturgeon in Lake Roosevelt

    June 15 Opens a harvest fishery for white sturgeon in Lake Roosevelt.

  • Fishing White Bass in Spring

    Fishing White Bass in Spring

    Some of the best white bass fishing in the spring can be done from the bank and while wading in the upper reaches of tributaries.

  • San Jose man convicted in killing a Great White Shark

    San Jose man convicted in killing a Great White Shark

    San Jose man was recently convicted in Santa Cruz Superior Court for unlawfully killing a Great White Shark (also known as a White Shark).

  • CDFW raid at a black-market marijuana cultivation site for 1,700 plants in White Slough Wildlife Area

    CDFW raid at a black-market marijuana cultivation site for 1,700 plants in White Slough Wildlife Area

    Law enforcement officers with the California Department of Fish and Wildlife (CDFW) recently conducted a successful outdoor raid on a black-market marijuana cultivation site in the White Slough Wildlife Area in San Joaquin County. In all, wildlife officers removed approximately 1,700 plants at the site.

  • White Slough Delta

    White Slough Delta

    Finally a decent size Delta Bass. (CNR)

  • Donald Trump and Jimmy Houston with a Ranger Boat at White House

    Donald Trump and Jimmy Houston with a Ranger Boat at White House

    President Donald Trump talks with Jimmy Houston of Ranger Boats as he participates in a tour during a "Made in America Product Showcase" at the White House, Monday, July 23, 2018, in Washington.

  • Prime White Bass Run Expected

    Prime White Bass Run Expected

    For Texas anglers and fisheries biologists alike, heavy rainfall early in the year signals the beginning of a very exciting event – the annual white bass spring spawning run upstream from reservoirs into rivers and creeks. With ample moisture currently falling across the state, anglers could see schools of the popular sport fish concentrating in their local fishing holes very soon.

  • Scientists Join White Shark Expedition

    Scientists Join White Shark Expedition

    Director of the Center for Shark Research at Mote Marine Laboratory, and scientists from several other institutions are boarding OCEARCH’s research vessel this week for a return expedition to the waters off South Carolina, north Florida and Georgia –Expedition Lowcountry II. This Jan. 15-Feb. 5 trip, the 31st expedition hosted by OCEARCH, aims to expand scientific knowledge about white sharks, popularly known as great white sharks.

  • White River Marine (Bass Pro Shops) adds Legend Boats

    White River Marine (Bass Pro Shops) adds Legend Boats

    White River Marine Group, the Bass Pro Shops organization that owns Ranger, Triton, Nitro, Stratos and Tracker boats, announced it is adding Legend Marine...

  • Fishing Groups Call on White House for Ethanol Policy Changes

    Fishing Groups Call on White House for Ethanol Policy Changes

    In a letter sent today to the Trump administration and Congress, a coalition of recreational boating and sportfishing interests urged action to fix America's broken ethanol policy. The American Sportfishing Association (ASA), Boat Owners Association of The United States (BoatUS), National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA) on behalf of the nation's 12 million recreational boat owners, 46 million recreational anglers and 35,000 recreational boating businesses respectively expressed concern with the Renewable Fuel Standard (RFS).