Industry Press Releases
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Lew's Presents Sales Awards
Lew's announces that sales group Mid-America Sport Sales and sales representative Marty Holding of the L.H. French Co. have received its top awards for sales performances during the 2014 - 2015 tackle year.
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PulseTech Offers Winterizing Solutions for Boat Batteries
Cold weather can be hazardous to the health of lead acid batteries, especially boats and recreational vehicles stored in hibernation until the spring thaw.
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Waterproof SeaLife AquaPod Mini
Before ultra-compact cameras came about, they were called monopods; fishermen called them camera poles; and today, they are referred to by some as "selfie sticks".
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Fall webinars: Learn from the pros!
Fish smarter! Join our fall webinars hosted by experienced tournament anglers who will share valuable tips and tricks that will put you on fish! Or, join our sailing specialist’s webinar and start planning your next tropical getaway! See the full schedule, registration links, and recordings of past webinars at Navionics.com/webinar.
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Mann's Introduces DeepJerk Minnow
Mann's introduces the newest member to its saltwater lineup with the DeepJerk Minnow™ for 2016. This lure features an array of stunning paint jobs and high quality construction.
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Pradco Outdoor Brands Names French VP Of Sales
BIRMINGHAM, Ala. – PRADCO Outdoor Brands, a leading manufacturer of innovative, high-quality fishing and hunting products, has named Kim French as its Vice President of Sales. French has been a manager in the PRADCO sales organization for more than 19 years. He has served as a Sales Manager for PRADCO's Fishing Division and for Moultrie, PRADCO's largest brand. In both positions, Kim helped achieve historic sales highs. Most recently, Kim served as PRADCO's Director of National Accounts. In his role as Vice President of Sales, Kim will oversee all areas of PRADCO's sales efforts. "I am delighted that Kim has agreed to accept the Vice President of Sales role," said PRADCO Outdoor Brands President Robert Schoenvogel. "Kim is a true sales leader, and he is a PRADCO veteran. He is a terrific ambassador for all of our PRADCO brands, and he is excited to lead the sales team to new levels of performance and effectiveness." French began his career at PRADCO in 1987 with the Fishing Division in Fort Smith, Ark. After leaving the company to assume sales management roles with Doskocil and then Bushnell, he returned to PRADCO in 2010 to accept the National Sales Manager position at Moultrie Feeders. French has a Business degree from John Brown University and an MBA from the University of Phoenix. "I'm excited to have the opportunity to lead the POB Sales Team," French said. "It's a huge responsibility, and I'm humbled by it. We want to find ways to better present our products to our customers and have a better presence in the marketplace. My approach will continue to be hands on and involved with each customer to understand their needs and wants. I want to be face-to-face with the customer. That's my style." French will be relocating to Birmingham and will work at the POB Headquarters. PRADCO Outdoor Brands is headquartered in Birmingham, Alabama. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands, and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, and Code Blue. PRADCO Fishing owns more than 15 brands including YUM, Rebel, Booyah, Bandit, Bomber, Lindy, Little Joe, Thill, Heddon, Cotton Cordell, Smithwick, and Arbogast. For more information on PRADCO products, please visit our website at www.pradcooutdoorbrands.com.
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Cabela's Continues to Sponsor National Hunting and Fishing Day
Cabela's is dedicated to the sportsmen and sportswomen along with their efforts to preserve our natural resources. Each year, Cabela's partners with conservation-minded organizations like National Hunting and Fishing Day (NHF Day) to develop natural habitat. NHF Day is set to take place on the fourth Saturday in September. This year NHF Day falls on September 26
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Bass Pro Shops Outdoor World Tips for October
SPRINGFIELD, Mo. — Bass Pro Shops Outdoor World Tips presents free, seasonal how-to advice from Larry Whiteley, host of the award-winning Outdoor World Radio show. Each weekly tip offers practical advice to improve your skills.
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Texas Parks & Wildlife Offers Outdoors Photography Classes
With the wide variety of unique flora and fauna available around the state, Texas state parks are a go-to for capturing breathtaking images. This fall, four state parks in the Austin/San Antonio area will be participating in a pilot digital photography program.
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Evinrude/Ranger TESTRIDE at Devils Lake, N.D.
The leaves are turning and that means the last of the TESTRIDE events is wrapping up the on-the-water experience with Ranger Boats and Evinrude Outboards. In conjunction with the Cabela's National Walleye Tour Championship on Devils Lake, TESTRIDE moves to North Dakota for the final event of the year. This Friday and Saturday, September 18 and 19, from 10:00 a.m. to 3:00 p.m., the sponsors invite a hands-on ride in the newest Evinrude-powered Ranger Boats.
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National Wildlife Refuge Photo Contest
Announcing the 2015 Refuge Photo Contest! We invite you to show us your photographs of the habitats, wildlife and people that make our national wildlife refuges such incredible places.
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Aqua-Vu Unveils New Tech in Temperature and Depth
Anglers call it pattern fishing; a set of variables that come together to form consistently successful fishing. In terms of fish location—that most important of all fishing factors— no dynamic is more important than depth. Less investigated, yet almost equally influential on fish position, is water temperature.
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Navionics Offers Autorouting Dock to Dock
New Autorouting functionality provides smoother, more detailed routes that are displayed within seconds on the Navionics Boating app for iPhone and iPad (coming to Android). It's now easier than ever for boaters to plan their outings while onboard their boat, as the new functionality enables dock to dock route planning along US coastal marine, Great Lakes, and major river areas.
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Bass Brackets - The Winners are...
In round one Rojas was faced with a tough challenge. He was matched up with Chris Lane on his home water of Lake Guntersville. Rojas averaged almost 19-poinds of fish a day routing Chris Lane who struggled with the home water jinx.
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Richie Moschella - Featured on Bass Edge Radio
Kayak Bass Angler Richie Moschella hits the mic with Bass Edge Radio presented by MegaWare KeelGuard. Bass Edge hosts Kurt Dove and Aaron Martin discuss Kayak fishing in the North East and seasonal patterns.
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Supersized Fishing Light from Aqua-Vu
Like moths to a flame, bugs above the water and below both respond to light like Pavlov's dogs—they just can't help themselves. Underwater, critters called phytoplankton utilize sunlight for photosynthesis. Phytoplankton attract bigger "bugs" called zooplankton, which draw baitfish, and then the sizeable predators we like to catch.
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Re-think finesse fishing with VMC® Gliding Jig
Think you’ve seen it all when it comes to finesse baits? Think again. Tie on a VMC Gliding Jig and you won’t believe your eyes. But the fish will. And they’ll bite it when they won’t hit anything else.
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Simms steps up presence in fishing footwear sector
The introductions include three new models for boat anglers based on the company’s RightAngle™ Footwear technology, which ensures the correct alignment of the wearer’s foot to enhance the prospects of a comfortable day on deck.
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Get Ready for the Surf with Shimano
Fall surf fishing action is about to take off, meaning it's time for Shimano's 'On the Beach' Surf Seminars with Shimano surf specialist Roy Leyva. The events kick-off this weekend - Saturday, Sept. 12 on the Cape Cod Canal, and then again on Sunday, Sept. 13 on Martha's Vineyard






















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