Industry Press Releases

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  • Will Bethel U. Go Back-to-Back as School of the Year

    Will Bethel U. Go Back-to-Back as School of the Year

    The race for the Bass Pro Shops School of the Year presented by Abu Garcia is roaring on.

  • B-Lat + Palmetto = $$

    B-Lat + Palmetto = $$

    A true testament to the power of perseverance, Z-Man pro Brian “B-Lat” Latimer won his first-ever FLW Tour contest on March 10 at Lake Seminole, Florida, permanently placing several challenging seasons in the rear-view mirror. Those who witnessed B-Lat’s “winning moment” saw what unedited, authentic excitement for fishing really looks like.

  • Southern Lure’s Iconic Scum Frog™ and Bass Rat™ Brands Acquired

    Southern Lure’s Iconic Scum Frog™ and Bass Rat™ Brands Acquired

    American Baitworks Acquires Southern Lure Company Southern Lure’s Iconic Scum Frog™ and Bass Rat™ Brands Positioned for Growth with New Investment in Product Design and Marketing

  • Headland Bass Team win the 2019 Bassmaster High School Classic

    Headland Bass Team win the 2019 Bassmaster High School Classic

    Mobility was the key for Gracie Herbold and Aaron Cherry of Headland Bass Team, who caught a five-bass limit that weighed 16 pounds, 9 ounces to win the Bassmaster High School Classic on Watts Bar Lake, held in conjunction with the Bassmaster Classic

  • Pro Bass Angler Roster for Gill

    Pro Bass Angler Roster for Gill

    Gill Announces Pro Bass Angler Roster Coast to coast, myriad bass anglers choose Gill for to stay dry, comfortable, and safe

  • Doing something different” mattered big-time at the Hobie® Bass Open Series on Lake Shasta

    Doing something different” mattered big-time at the Hobie® Bass Open Series on Lake Shasta

    The tournament started out good on Saturday. The weather in the morning was in the mid- to upper-30s. Anglers got on the water quick. We do a shotgun start from three ramps but we let everyone leave at the same time because a lot of the spots are close. The competition started good right away

  • FLW Tour champion Brian “B-Lat” Latimer says the Bang StickZ exhibits unique bass-catching tricks.

    FLW Tour champion Brian “B-Lat” Latimer says the Bang StickZ exhibits unique bass-catching tricks.

    One Sick Stick... Why the new Z-Man® Bang StickZ™ will simplify, reinvigorate your soft stickbait fishing

  • Introducing 2 New RIP-N-CHATTER RODS

    Introducing 2 New RIP-N-CHATTER RODS

    Building on extensive customer feedback, St. Croix is proud to introduce two rods designed specifically for fishing crankbaits, rattlebaits and Chatterbaits—techniques seeming to get more play day after day for their near magical fish-catching potential.

  • Registration for the 2019 BoatUS Collegiate Bass Fishing Championship Now Open

    Registration for the 2019 BoatUS Collegiate Bass Fishing Championship Now Open

    This year, every university/college will be allowed to send up to 3 boats to the Championship.

  • Kayak Fishing Gets YakGear Brush Gripper

    Kayak Fishing Gets YakGear Brush Gripper

    Kayak anglers and boaters can now use brush, vegetation and small limbs on the shore as a natural anchor with YakGear’s newest offering, the Brush Gripper. Now available on yakgear.com and through local YakGear dealers, the Brush Gripper is a gripper tool that keeps kayaks and small boats from drifting away on the water.

  • Bassmaster Classic With Get Hooked On Fishing

    Bassmaster Classic With Get Hooked On Fishing

    Hundreds of children will get a first chance to experience the thrill that comes with the feel of a fish on the line during Bassmaster Get Hooked on Fishing presented by Toyota, Shakespeare and TakeMeFishing.org at the 2019 Bassmaster Classic.

  • Big-Bass Fest TV Show Saturday

    Big-Bass Fest TV Show Saturday

    February’s Power-Pole Bassmaster Elite at St. Johns River, which kicked off the 2019 Elite Series season for B.A.S.S., received advance billing as one of the most momentous tournaments in the history of competitive fishing. It did not disappoint.

  • 2019 Bassmaster Classic Brings Upgraded Mojo Bass Glass

    2019 Bassmaster Classic Brings Upgraded Mojo Bass Glass

    New for 2020, St. Croix has reimagined the Mojo Bass Glass series—and what you’ll find is the addition of IPC mandrel technology and designs to meet the needs of anglers that know and understand the value of a premium moderate action glass rod...at a Mojo Bass price point.

  • St. Croix Bass Pro Jesse Wiggins is all-in on Legend Tournament Glass

    St. Croix Bass Pro Jesse Wiggins is all-in on Legend Tournament Glass

    The clock is ticking down to the biggest event in bass fishing on the planet—the Bassmaster Classic. With it, St. Croix bass pro Jesse Wiggins is busy preparing his gear and mindset to compete against the very best bass anglers on the water.

  • Bassmaster Classic for the Mossy Oak Fishing Pros

    Bassmaster Classic for the Mossy Oak Fishing Pros

    As the official pattern of B.A.S.S., Mossy Oak Fishing is thrilled to have five of the top professional anglers competing in the 2019 GEICO Bassmaster Classic.

  • Lure Lock Adds Jason Lambert to Pro Staff

    Lure Lock Adds Jason Lambert to Pro Staff

    Lure Lock is pleased to announce that it has signed Jason Lambert to its impressive and growing stable of professional bass anglers.

  • Performance Gill Rain Suit: Built by Women, for Women

    Performance Gill Rain Suit: Built by Women, for Women

    Performance Gill Rain Suit: Built by Women, for Women Gill introduces new OS24JW Offshore Women's Jacket and Bib Trousers

  • New Swim Frog Rods

    New Swim Frog Rods

    New Swim Frog Rods at the Bassmaster Classic St. Croix launches Mojo Bass MJC75MHXF and Legend Tournament® Bass LBC75MHXF

  • Cayenne Pepper for Soft Plastics

    Cayenne Pepper for Soft Plastics

    Cayenne Pepper for Soft Plastics New Z-Man® TRD™ SpinZ Tail Spinner spices up ElaZtech® and other softbait presentations

  • Derek Hudnall Readies  for the Bassmaster Classic

    Derek Hudnall Readies for the Bassmaster Classic

    St. Croix Pro Derek Hudnall Readies for the Bassmaster Classic What it means to one pro angler to compete in the biggest event in pro bass fishing…