Industry Press Releases

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  • Bullet Weights  congratulates Nick Thliveros on winning the FLW Series

    Bullet Weights congratulates Nick Thliveros on winning the FLW Series

    On the last day of the tournament, Thliveros fished with a 1/32-ounce Bullet Weight to catch his limit. He also used tungsten skirt punch weights during the three-day competition.

  • 19 Yamaha Pros Compete in 2019 MLF Bass Pro Tour

    19 Yamaha Pros Compete in 2019 MLF Bass Pro Tour

    Yamaha announced that it has joined Major League Fishing® (MLF) as an official outboard sponsor of the 2019 Bass Pro Tour, Bass Pro Tour Championship and MLF NOW!’s live streaming broadcast, which will feature more than 350 hours of coverage

  • New F20 Outboard Introducted by Yamaha

    New F20 Outboard Introducted by Yamaha

    Yamaha Marine’s F20, the latest addition to its portable power product line, is big on performance and features. Combining power, efficiency and convenience, the all-new four-stroke outboard is a perfect fit for boaters limited to 20-horsepower.

  • On the Water with Mark Daniels Jr. | VIDEO

    On the Water with Mark Daniels Jr. | VIDEO

    Project Z: A Day on the Water with Mark Daniels Jr. Ladson, S\ – “I’m not exactly an inside the office type of guy,” says a grinning Mark Daniels Jr., between flips of an ElaZtech worm . . .

  • Added incentives for Ranger Boat buyers this year

    Added incentives for Ranger Boat buyers this year

    Ranger Boats is providing additional incentives for potential boat buyers this year with the announcement of its 2019 retail sales promotions. With limited-time-only offers geared for both fiberglass and aluminum customers, qualifying purchases will receive benefits up to $2,950 in combined retail value for eligible models.

  • Big Bass Bash Registration is Open

    Big Bass Bash Registration is Open

    Collegiate anglers nationwide are now able to register for the Bass Pro Shops Big Bass Bash presented by Berkley.

  • 3 handpicked lures by legendary angler Bill Dance in Lure Lock

    3 handpicked lures by legendary angler Bill Dance in Lure Lock

    For a limited time, when anglers purchase a medium sized Lure Lock LL2 case featuring its patented ElasTak Gel, they will receive with three handpicked lures by legendary angler Bill Dance.

  • Downsized Rod, Upsized Performance

    Downsized Rod, Upsized Performance

    It’s one of the largest congregations of muskie aficionados to meet in any one place. Called Muskie Expo Chicago, it’s become a can’t miss event for many, including exhibiting manufacturers in the muskie fishing industry like St. Croix Rod.

  • New technical fishing apparel and accessories

    New technical fishing apparel and accessories

    Gill Launches S1 19 Collection New technical fishing apparel and accessories emphasize Gill’s manufacturing legacy, and certify the company’s commitment to anglers worldwide

  • Underwater optics reveal the hardwater habits of America’s #1 sportfish

    Underwater optics reveal the hardwater habits of America’s #1 sportfish

    A certain notion says bass don’t much care for the cold. That when winter arrives and seals lakes with ice, big green and brown bass skulk about, but certainly don’t care to bite.

  • Johnny Morris Kicks Off New MLF Bass Pro Tour with First Cast

    Johnny Morris Kicks Off New MLF Bass Pro Tour with First Cast

    Johnny Morris (left), Bass Pro Shops founder and CEO, fires the first cast to signal the official start of the new MLF Bass Pro Tour which begins today on Florida's Lake Toho. Also pictured are MLF pro angler Kevin VanDam (middle) and MLF broadcaster Steven "Lurch" Scott

  • Major League Fishing's Bass Pro Tour Post-Game Show   to Kick Off in Kissimmee

    Major League Fishing's Bass Pro Tour Post-Game Show to Kick Off in Kissimmee

    MLF broadcaster Steven "Lurch" Scott (left), shown here with MLF pro angler Greg Hackney, will emcee the league's new MLF Bass Pro Tour Post-Game Show that kicks off with this week's event opener in Kissimmee, Florida. (Click to enlarge/download)

  • Ultimate kayak kit with ICAST 2018 Best of Show rods

    Ultimate kayak kit with ICAST 2018 Best of Show rods

    Win Mojo Yak Rods and More During St. Croix Rod Promo ICAST 2018 Best of Show rods packaged with premium gear to create the ultimate kayak kit

  • GEICO remains title sponsor of 2019 Bassmaster Classic

    GEICO remains title sponsor of 2019 Bassmaster Classic

    GEICO, one of the nation’s largest providers of auto and boat insurance, will continue as title sponsor of the GEICO Bassmaster Classic presented by DICK’S Sporting Goods, B.A.S.S. announced Thursday.

  • New Ultra-Realistic Swimbait

    New Ultra-Realistic Swimbait

    Biologically precise anatomical features and patterns couple with biomimetic action to create a dynamic new swimbait

  • Changes in strategy can put more fish on the ice during the mid-winter blues.

    Changes in strategy can put more fish on the ice during the mid-winter blues.

    Four Tips for Mid-Season Ice Fishing Success Changes in strategy can put more fish on the ice during the mid-winter blues.

  • RODgeeks steps into role as exclusive distributor of St. Croix Rod blanks

    RODgeeks steps into role as exclusive distributor of St. Croix Rod blanks

    St. Croix Rod Partnership with RODgeeks Expands RODgeeks® steps into role as exclusive distributor of St. Croix Rod® blanks

  • Brandon Coulter Joins Falcon Bass Boats

    Brandon Coulter Joins Falcon Bass Boats

    Newberry, S.C. –  Falcon Boats has had a busy off-season between the 2018 and 2019 professional tournament seasons, and the news out Newberry, S.C. continues with the addition of Knoxville, Tenn. pro Brandon Coulter. In 2019, Coulter will be competing in the Major League Fishing Bass Pro Tour out of his new Falcon F205 powered by a Mercury ProXS 250 Four Stroke.

  • ICAST Winners Now Available

    ICAST Winners Now Available

    It’s a busy time for everyone at St. Croix, from the rod designers to the 32 sets of artisans’ hands on the production line who carefully manage the quality and quantity of all the rods that leave the factory.

  • Bipartisan legislation to immediately restore pay for U.S. Coast Guard

    Bipartisan legislation to immediately restore pay for U.S. Coast Guard

    With the federal government shutdown now in its fourth week, Boat Owners Association of The United States (BoatUS) is supporting bipartisan legislation to immediately restore pay for U.S. Coast Guard members.