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  • Design Behind the Hook. Made for the Outdoors Captures the VMC Story.

    Design Behind the Hook. Made for the Outdoors Captures the VMC Story.

    The next time you’re in the thick of it battling a monster muskie, trying to muscle a big bass out of a thick patch of hydrilla, or bowing in respect to a giant silver tarpon, consider this: the only thing that stands between you and that fish is the integrity of your fish hook. If you understand this, then you’ll understand why VMC goes to such lengths to meticulously design and manufacture its fishing hooks. Built with strength and finesse, VMC hooks are relied upon by anglers in every corner of the world and account for hundreds of world-record fish. It’s why all Rapala, Storm, Luhr-Jensen, Blue Fox, Williams, and Terminator lures rely on VMC for their hooks. Simply, there are none better made, or as sharp.

  • Behind the scenes at Yamamoto

    Behind the scenes at Yamamoto

    Check out Crispin our VP of fishing with a behind the scenes at our original Yamamoto plant in Arizona.

  • Behind the scenes at Yamamoto

    Behind the scenes at Yamamoto

    Check out Crispin our VP of fishing with a behind the scenes at our original Yamamoto plant in Arizona.

  • Behind the Design with G-Man VIDEO

    Behind the Design with G-Man VIDEO

    Gerald Swindle, two-time Bassmaster Elite Series Angler Of The Year and one of the sport’s all-time fan favorites...

  • Behind the Design | Gerald Swindle Signature Series

    Behind the Design | Gerald Swindle Signature Series

    Gerald Swindle, two-time Bassmaster Elite Series Angler Of The Year and one of the sport’s all-time fan favorites, has spent the last two seasons working diligently with the 13 Fishing product team to create the best signature series rods and reels ever made. The new product line brings Swindle’s wealth of experience and 13 Fishing’s modern approach together in a way that not only embodies Swindle’s intense work ethic, but also holds up to the proving grounds of the world’s toughest tournament trail. Introducing the Inception G2 casting reel and the Meta Series of rods. If you are coming to ICAST, swing by our booth to hear all about it from the man himself.

  • Bagley Baits behind northern natural lakes tournaments

    Bagley Baits behind northern natural lakes tournaments

    The mass of bass and weights would shock many.

  • The Science Behind Your Favorite Baits

    The Science Behind Your Favorite Baits

    By

    Their scientific research has been helping anglers of all sorts catch more bass and one person who has been part of much of it is Berkley chemist John Prochnow, who serves as the R&D Director.

  • Brandon Palaniuk Earns A Come From Behind Victory

    Brandon Palaniuk Earns A Come From Behind Victory

    Palaniuk Comes From Behind to Win Bassmaster Elite at Lake Champlain Brandon Palaniuk, of Rathdrum, Idaho, has won the 2020 Bassmaster Elite at Lake Champlain with a four-day total of 80 pounds, 1 ounce.

  • Behind the Scenes of Project T

    Behind the Scenes of Project T

    What the Secret Design Meetings Lead To...

  • What's Behind the Rod and Reel Development at Shimano

    What's Behind the Rod and Reel Development at Shimano

    By

    Have you ever wondered how companies design and develop new fishing gear? Here's how Shimano Does it!.

  • The NEW 2019 Behind the Scenes Tour at River2Sea with Ish Monroe VIDEO

    The NEW 2019 Behind the Scenes Tour at River2Sea with Ish Monroe VIDEO

    Ish Monroe takes viewers inside the walls and behind closed doors of the new River2Sea Factory/Warehouse

  • The NEW 2019 Behind the Scenes Tour at River2Sea with Ish Monroe VIDEO

    The NEW 2019 Behind the Scenes Tour at River2Sea with Ish Monroe VIDEO

    By

    Ish Monroe takes viewers inside the walls and behind closed doors of the new River2Sea Factory/Warehouse

  • Father and son come from behind to win FPT AOY title

    Father and son come from behind to win FPT AOY title

    The lake’s water levels were as low as ever, making it very difficult for teams to locate quality fish, as indicated by the fact that only 8 pounds was required to make it into the top ten, and cash a check.

  • Ish Monroe Wins the Mississippi River Bassmaster Elite

    Ish Monroe Wins the Mississippi River Bassmaster Elite

    Ish Monroe of Hughson, Calif., won the Bassmaster Elite at Mississippi River with a four-day total weight of 65 pounds, 7 ounces.

  • NEW GOLD RUSH: Debris left behind by the damaged Oroville Spillway has triggered gold fever

    NEW GOLD RUSH: Debris left behind by the damaged Oroville Spillway has triggered gold fever

    Debris left behind by the damaged Oroville Spillway has triggered gold fever

  • Behind the Scenes | Classic Dreams

    Behind the Scenes | Classic Dreams

    A behind-the-scenes look at the Bassmaster Classic with interviews from BASS Elite Pros, Mike Iaconelli, Bobby Lane, Brandon Card, Josh Bertrand and Justin Lucas. The Bassmaster Classic is the pinnacle event in bass fishing. Find out what it means to the anglers to win this prestigious bass fishing tournament

  • Behind the Scenes | Classic Dreams #Abu

    Behind the Scenes | Classic Dreams #Abu

    A behind-the-scenes look at the Bassmaster Classic with interviews from BASS Elite Pros, Mike Iaconelli, Bobby Lane, and Justin Lucas. The Bassmaster Classic is the pinnacle event in bass fishing. Find out what it means to the anglers to win this prestigious bass fishing tournament

  • Behind Closed Doors at River2Sea   #R2S

    Behind Closed Doors at River2Sea #R2S

    If you've ever had an explosive strike on a Whopper Plopper topwater or a giant bass come up on an S-Waver swimbait, that bait came through these doors before it got to you! We got the chance to hang out at the River2Sea offices for an afternoon and thought you might want to see some of the history and what goes on inside. Tim and I never realized just how many River2Sea products we use. There are those we talk about regularly but there are a bunch that we fish with without ever saying a word. Below is a list of the baits we use that you should take a look at...

  • Omori Comes From Behind To Win Bassmaster Elite On Wheeler Lake

    Omori Comes From Behind To Win Bassmaster Elite On Wheeler Lake

    Takahiro Omori of Emory, Texas, wins the 2016 Academy Sports + Outdoors Bassmaster Elite at Wheeler Lake held out of Decatur, Ala., Sunday, with a four-day total weight of 81 pounds, 6 ounces.

  • Anglers Stand Behind New Clean Water Rule

    Anglers Stand Behind New Clean Water Rule

    WASHINGTON, D.C.—The nation's anglers stand firmly behind a new clean water rule that will protect America's headwater streams from unchecked development while still allowing reasonable leeway when it comes to water use by agriculture and industry all across the country.