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  • Z-Man Releases New 4-Inch Scented Jerk ShadZ

    Z-Man Releases New 4-Inch Scented Jerk ShadZ

    Legendary inshore guide, Captain C.A. Richardson calls it a nearly failsafe trick for fussy redfish on the shallow flats. Three thousand miles to the northwest, Bassmaster pro Luke Clausen says it’s a devastating dropshot bait for bass, with exceptional attributes not found in traditional soft plastics.

  • Cast Further, Last Longer… Maximize Your Fishing Reels Like John Murray

    Cast Further, Last Longer… Maximize Your Fishing Reels Like John Murray

    Bassmaster Elite Series pro John Murray talks about how he makes his reels feel like new.

  • New for 2019 Rapala Catalog

    New for 2019 Rapala Catalog

    Shad Dancer, RipStop, Slab Rap, X-Rap Twitchin' Mullet, Shudder Bait, Tools, Swimmers and More in this new for 2019 Rapala Catalog

  • New from Lowrance | Free Updates, Depth Shading, Color Schemes and More

    New from Lowrance | Free Updates, Depth Shading, Color Schemes and More

    Lowrance with great new software updates, a fresh new color-shading feature, and a new merger.

  • New Outdoor Program for Special Needs Kids

    New Outdoor Program for Special Needs Kids

    Trinity Oaks, a 501(c)3 nonprofit based in San Antonio, has expanded their free outdoor programs to now include children with disabilities. “Unique Kids” will be a new program offered by Trinity Oaks and headed up by volunteer Marisa Poole, a special education teacher by profession. The Trinity Oaks’ Unique Kids will provide safe outdoor day-trip experiences for special needs children afflicted with Autism, Downs Syndrome, and other disabilities.

  • Rigging the New Yamamoto Cowboy VIDEO

    Rigging the New Yamamoto Cowboy VIDEO

    Elite Pro Fletcher Shryock shows how he likes to rig the new Yamamoto Cowboy, using a swing or Biffle head which increases its underwater action

  • Testing The New Colors of Hydro Minnow LC and Mag Darter

    Testing The New Colors of Hydro Minnow LC and Mag Darter

    We had the pleasure of testing out the new colors of Hydro Minnow LC and Mag Darter with Long Run Fishing Charters and Sign Me Up Fishing Charters out of New Jersey. We were able to find multiple schools of bluefish that were eager to take these baits no matter how they were presented. We started the first half of the day trolling the new lures, and the second half of the day casting. Both methods proved to be very effective!

  • First Look at Daiwa | What’s New for 2019

    First Look at Daiwa | What’s New for 2019

    At this year’s ICAST show, Daiwa unveiled many new products. Some were new lines and some were additions to their already popular lineup with more sizes and models of the Tatula Elite Rods and Tatula reels.

  • California Dept. of Fish and Wildlife adds 32 New Wildlife Officers

    California Dept. of Fish and Wildlife adds 32 New Wildlife Officers

    CDFW to Graduate 32 New Wildlife Officers It is a great day when the California Department of Fish and Wildlife (CDFW) adds graduates of the Wildlife Officer Academy to the ranks of its Law Enforcement Division.

  • New Look and Features in 2019 for Ranger Aluminum Boats

    New Look and Features in 2019 for Ranger Aluminum Boats

    Since the initial venture into the aluminum boat market in 2013, Ranger Boats quickly became the industry’s fastest growing aluminum boat brand. Value-packed and feature-laden, the lineup of the 2019 RT Aluminum Series brings a fresh, new look along with additional features built specifically for bass and multi species anglers.

  • NEW PRIZES ADDED! Due to generous sponsor donations | Raffle Clear Lake fams that lost their homes

    NEW PRIZES ADDED! Due to generous sponsor donations | Raffle Clear Lake fams that lost their homes

    Due to generous sponsor donations, we will now be pulling 4 WINNING TICKETS for the Big Bait Bailey Guide Service raffle! Thanks to the Lake County Youth fishing Club's generosity, proceeds will now be donated to local families who have lost their homes in the Mendocino Complex Fires...

  • First Look at Berkley | What's New for 2019

    First Look at Berkley | What's New for 2019

    Berkley has long been one of the most prominent and most well-known brands in the fishing industry when it comes to fishing line and soft plastics.

  • First Look at Abu Garcia | 7 of the New Products for 2019

    First Look at Abu Garcia | 7 of the New Products for 2019

    Here is the rundown of some of Abu Garcia’s latest items that will be at your favorite retailer soon.

  • VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design

    VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design

    The new VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design for the increasingly popular Neko Rig currently taking the bass fishing world by storm — was awarded “Best Terminal Tackle” honors by the American Sportfishing Association at ICAST 2018, the world’s largest sportfishing expo.

  • Shimano launches its new SLX rod series to keep with its "can't stop fishing" idea

    Shimano launches its new SLX rod series to keep with its "can't stop fishing" idea

    Keeping with its ‘Can't Stop Fishing' idea in providing anglers with durable, lightweight, easy-to-use tackle, Shimano launches its new SLX rod series, a line-up including nine casting and seven spinning models in a versatile selection of lengths and actions. The rods offer tournament level performance to appease bass anglers of all abilities.

  • New Shimano Curado DC Reels Shipped Ealry In Stock NOW!

    New Shimano Curado DC Reels Shipped Ealry In Stock NOW!

    New Shimano Curado DC Reels. They arrived Wednesday at all Fisherman's Warehouse locations! Limited Supply! Don't Miss Out!

  • New fishing regulation changes proposed for Arizona

    New fishing regulation changes proposed for Arizona

    Bag limits and other regulation changes are proposed for Arizona

  • Colors for Your Patterns

    Colors for Your Patterns

    So now I’ve color coded each pattern I’ve figured out..I was catching fish on Humps in 18-22’ so I chose to have that fishin Range colored in Green an as it got warmer the fish pushed out a little deeper off of points in the 30-35’ Range so I colored that Range Orange

  • Two new product series announced from Gene Larew Lures

    Two new product series announced from Gene Larew Lures

    Gene Larew Lures, makers of Bobby Garland crappie baits and Gene Larew bass lures, announces two new product series at the 2018 ICAST fishing tackle trade show

  • New Fishing Ranges with Navionics

    New Fishing Ranges with Navionics

    They added a special new colored shading to separate different water levels.