Rapala
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Rapala Commemorates 80th Anniversary with new Brand Film
Rapala released "The Search," a brand vignette, today in honor of its 80th Anniversary. Inspired by the passion that drives every fisherman or woman, it tells the story of our obsession.
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New Rapala® Scatter Rap® Shad Deep
One of the best multi-species, all-season crankbait lineups just got better with the release of the Scatter Rap® Shad Deep. Combining the inimitable balsa buoyancy and baitfish body of a Shad Rap® with a deep-diving Scatter Lip™, Rapala's newest offering brings evasive action to strike zones in the 9-to-12 feet range.
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11 IGFA World-record Fish Caught On Rapala® Lures Last Year
More world-record fish — 11 in all — were caught in 2015 on Rapala® lures than on any other brand of baits, the International Game Fish Association announced recently.
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Rapala Daily Catch Lands on iOS and Android Devices Today
GameMill Entertainment and Concrete Software have caught and released Rapala® Daily Catch, a one-touch, pro-fishing game available on iOS and Android smartphones and tablets. Travel to beautiful, real-world, 3D environments across North America to hunt the sport's top freshwater game fish.
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Help Us Support St. Jude Children's Research Hospital
10% of All Rapala.com Sales Today Will Benefit St. Jude Children’s Research Hospital
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When Fish Are Eating Small Fry, Toss a Rapala Ultra Light Pop
When you hear people talking 'match the hatch,' they're often talking more about color," says Bernie Schultz, a seven-time Bassmaster Classic qualifier. "But, matching the size of the forage that fish are eating is equally important in getting bites." - See more at: http://www.thefishingwire.com/story/358883#sthash.rGYsqrst.dpuf
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Senior management changes at Rapala VMC
Rapala VMC Corporation has made a number of changes at top management level, including the appointment of Jussi Ristimäki as Deputy Chief Executive Officer.
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Rapala® Scatter Rap® Tail Dancer® Now The Ultimate Trolling Tool
Rapala® Scatter Rap® Tail Dancer® Now The Ultimate Trolling Tool
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Match the Hatch Perfectly With New Rapala Custom HD Finishes
Fashioned with the perfect detail to fool even the most finicky of fish, Rapala's new Custom HD (High Definition) finishes are the most life-like replicas of nature available in a hardbait. Talk about taking "Match the Hatch" to the extreme.
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TESTRIDE™ Brings $1,000 Rapala Offer to Bismarck, N.D. at Moritz Sport & Marine
Minneapolis, Minn. – The economy is thriving in North Dakota and it definitely shows in new boat sales in the region. With an opportunity to TESTRIDE an Evinrude-powered Ranger Boat this Saturday in Bismarck, potential boat owners will want to check out the latest in gear, especially with an added bonus of a $1,000 Rapala Gift Card.
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Fishing Moses Lake in Washington State
Moses Lake is a Washington State fishery known for a mix of dynamic smallmouth and trophy largemouth. With a semi-arid climate and very few fishing restrictions, this area of the region is nearly 6,800 acres of bass abundant water that many anglers utilize for early ice-out fishing. In spring, reaction baits are the most effective methods for catching quality fish that quickly advance through the stages of spawning.
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Throw An Ice-fishing Lure For Summer Bass
This summer, a winter walleye bait might be your best bet for bass. So say Bassmaster pros Brandon Palaniuk and Jacob Wheeler.
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