Rapala
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Gift Ideas from Rapala
Throughout 2018, nearly 50 million Americans hit the water for a day of fish-catching fun, excitement and relaxation with family and friends*. Odds are one of those outdoors enthusiasts will land on your holiday shopping list this winter. Luckily, there’s no need to stress. Make your holiday shopping quick and easy with sure-fire gifts from Rapala® and Respected Rapala® Brands.
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New for 2019 Rapala Catalog
Shad Dancer, RipStop, Slab Rap, X-Rap Twitchin' Mullet, Shudder Bait, Tools, Swimmers and More in this new for 2019 Rapala Catalog
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Bigger Thrills from Larger Size 12 Rapala Ripstop
The only way Rapala® could deliver bigger thrills with their exhilarating RipStop® bait is to make it bigger. So, they did.
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New Sales + Free Ship + Exclusive Free Gift on $49+ | Rapala
SHOP BY BRAND BEST SELLERS PRO PICKS SALE
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Rapala Fishing Pro Series for Playstation 4 and Xbox One Being Released
The #1 fishing brand in the world will soon be available on PlayStation®4 and Xbox One with authentic equipment, top locations and true-to-life fish that will keep you casting for days!
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Company Veterans to Drive Global Growth at Rapala
Longtime Employees at the World's Leading Fishing Tackle Manufacturer Will Build Upon Successful International Marketing Strategies
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Rapala RipStop to Debut at ICAST
The new Rapala® RipStop with fast-ripping, hard-stopping action is described as a cross between a hard plastic jerkbait and a soft-body swimbait. It incorporates a unique tail design to create a fast ripping
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Rapala X-Rap Magnum 40 Introduction at ICAST
The adrenaline-pumping action of the Rapala® X-Rap® Magnum® has brought continued success to anglers battling behemoth fish on the open sea. New for 2018 is the X-Rap Magnum 40, a bait
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Rapala Names Hammond Group 2016 Sales Agency of the Year
Founder and CEO Ken Hammond Honored with 40-Year Service Award; Marty Salchak Named Rapala Sales Representative of the Year
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Underwater Viewpoint | Crankbaits with Bobby Barrack
Get an underwater look at crankbaits in action with Bobby Barrack | Items available and on sale at Fisherman's Warehouse.
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What's in a name? In this case, all you need to know: Rapala® Flat Jig
MINNETONKA, Minn.— What's in a name? In this case, all you need to know: Rapala® Flat Jig. Picturing a Jigging Rap® with a flatter body, but familiar hook and tail profile? Yep, you got it.
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Rapala Offers Suggestions for Outdoor Dads This Father’s Day
This Father's Day, it's time to go all out and prove how much you care about dear ole' Dad. Guarantee an unforgettable holiday with premium outdoors gear from Rapala®, a brand with an 80-year history of making memories in the Great Outdoors.
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Rapala Commemorates 80th Anniversary with new Brand Film
Rapala released "The Search," a brand vignette, today in honor of its 80th Anniversary. Inspired by the passion that drives every fisherman or woman, it tells the story of our obsession.
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New Rapala® Scatter Rap® Shad Deep
One of the best multi-species, all-season crankbait lineups just got better with the release of the Scatter Rap® Shad Deep. Combining the inimitable balsa buoyancy and baitfish body of a Shad Rap® with a deep-diving Scatter Lip™, Rapala's newest offering brings evasive action to strike zones in the 9-to-12 feet range.
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11 IGFA World-record Fish Caught On Rapala® Lures Last Year
More world-record fish — 11 in all — were caught in 2015 on Rapala® lures than on any other brand of baits, the International Game Fish Association announced recently.
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Rapala Daily Catch Lands on iOS and Android Devices Today
GameMill Entertainment and Concrete Software have caught and released Rapala® Daily Catch, a one-touch, pro-fishing game available on iOS and Android smartphones and tablets. Travel to beautiful, real-world, 3D environments across North America to hunt the sport's top freshwater game fish.
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Help Us Support St. Jude Children's Research Hospital
10% of All Rapala.com Sales Today Will Benefit St. Jude Children’s Research Hospital
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