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  • Rapala for the Hardwater Angler

    Rapala for the Hardwater Angler

    Big ticket to essentials... Rapala has it for the hardwater anglers

  • Anglers Wanted for Reality Series with Rapala/FLW

    Anglers Wanted for Reality Series with Rapala/FLW

    Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced today that they are seeking applicants to be featured in a new, original YouTube based reality series, presented by Rapala, called Varsity Bass. Applicants should be a current high school or college fishing angler or team and are asked to submit their video through social media.

  • Holiday Gift Ideas from Rapala

    Holiday Gift Ideas from Rapala

    Last year, more than 13 million Americans hit crystal blue coastal water for an epic day chasing the world’s most coveted gamefish. Approximately 800,000 anglers enjoyed the thrill of saltwater fishing for the very first time. Whether they’re an experienced angler or just diving in to the sport, odds are if you live near the coast, one of those outdoors enthusiasts will land on your holiday shopping list this winter.

  • Gift Ideas from Rapala

    Gift Ideas from Rapala

    Throughout 2018, nearly 50 million Americans hit the water for a day of fish-catching fun, excitement and relaxation with family and friends*. Odds are one of those outdoors enthusiasts will land on your holiday shopping list this winter. Luckily, there’s no need to stress. Make your holiday shopping quick and easy with sure-fire gifts from Rapala® and Respected Rapala® Brands.

  • New for 2019 Rapala Catalog

    New for 2019 Rapala Catalog

    Shad Dancer, RipStop, Slab Rap, X-Rap Twitchin' Mullet, Shudder Bait, Tools, Swimmers and More in this new for 2019 Rapala Catalog

  • 2019 Rapala

    2019 Rapala

    2019 Rapala Factory Catalog

  • Bigger Thrills from Larger Size 12 Rapala Ripstop

    Bigger Thrills from Larger Size 12 Rapala Ripstop

    The only way Rapala® could deliver bigger thrills with their exhilarating RipStop® bait is to make it bigger. So, they did.

  • Rapala® RipStop® “The Office” Commercial with Mike Iaconelli

    Rapala® RipStop® “The Office” Commercial with Mike Iaconelli

    Mike Iaconelli Ripstop from Rapala

  • New Sales + Free Ship + Exclusive Free Gift on $49+ | Rapala

    New Sales + Free Ship + Exclusive Free Gift on $49+ | Rapala

    SHOP BY BRAND BEST SELLERS PRO PICKS SALE

  • Rapala Fishing Pro Series for Playstation 4 and Xbox One Being Released

    Rapala Fishing Pro Series for Playstation 4 and Xbox One Being Released

    The #1 fishing brand in the world will soon be available on PlayStation®4 and Xbox One with authentic equipment, top locations and true-to-life fish that will keep you casting for days!

  • Company Veterans to Drive Global Growth at Rapala

    Company Veterans to Drive Global Growth at Rapala

    Longtime Employees at the World's Leading Fishing Tackle Manufacturer Will Build Upon Successful International Marketing Strategies

  • Rapala RipStop to Debut at ICAST

    Rapala RipStop to Debut at ICAST

    The new Rapala® RipStop with fast-ripping, hard-stopping action is described as a cross between a hard plastic jerkbait and a soft-body swimbait. It incorporates a unique tail design to create a fast ripping

  • Rapala X-Rap Magnum 40 Introduction at ICAST

    Rapala X-Rap Magnum 40 Introduction at ICAST

    The adrenaline-pumping action of the Rapala® X-Rap® Magnum® has brought continued success to anglers battling behemoth fish on the open sea. New for 2018 is the X-Rap Magnum 40, a bait

  • Rapala Names Hammond Group 2016 Sales Agency of the Year

    Rapala Names Hammond Group 2016 Sales Agency of the Year

    Founder and CEO Ken Hammond Honored with 40-Year Service Award; Marty Salchak Named Rapala Sales Representative of the Year

  • Underwater Viewpoint | Crankbaits with Bobby Barrack

    Underwater Viewpoint | Crankbaits with Bobby Barrack

    Get an underwater look at crankbaits in action with Bobby Barrack | Items available and on sale at Fisherman's Warehouse.

  • What's in a name? In this case, all you need to know: Rapala® Flat Jig

    What's in a name? In this case, all you need to know: Rapala® Flat Jig

    MINNETONKA, Minn.— What's in a name? In this case, all you need to know: Rapala® Flat Jig. Picturing a Jigging Rap® with a flatter body, but familiar hook and tail profile? Yep, you got it.

  • Rapala's Best Summer Sellers

    Rapala's Best Summer Sellers

    This Summer's Best Sellers for Rapala

  • Rapala Offers Suggestions for Outdoor Dads This Father’s Day

    Rapala Offers Suggestions for Outdoor Dads This Father’s Day

    This Father's Day, it's time to go all out and prove how much you care about dear ole' Dad. Guarantee an unforgettable holiday with premium outdoors gear from Rapala®, a brand with an 80-year history of making memories in the Great Outdoors.

  • Rapala Commemorates 80th Anniversary with new Brand Film

    Rapala Commemorates 80th Anniversary with new Brand Film

    Rapala released "The Search," a brand vignette, today in honor of its 80th Anniversary. Inspired by the passion that drives every fisherman or woman, it tells the story of our obsession.

  • New Rapala® Scatter Rap® Shad Deep

    New Rapala® Scatter Rap® Shad Deep

    One of the best multi-species, all-season crankbait lineups just got better with the release of the Scatter Rap® Shad Deep. Combining the inimitable balsa buoyancy and baitfish body of a Shad Rap® with a deep-diving Scatter Lip™, Rapala's newest offering brings evasive action to strike zones in the 9-to-12 feet range.