Rapala

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  • WHAT WOULD YOU DO IF YOU WON

    WHAT WOULD YOU DO IF YOU WON

    Long-time bass fishing enthusiast Bill Wiles crowned 2021 Winner of Rapala® Bassmaster Fantasy Fishing.

  • Talk Victory on the Rapala #WeAreCollegiateBass Podcast

    Talk Victory on the Rapala #WeAreCollegiateBass Podcast

    The duo won a recent MLF regional event

  • Retiring Rapala President

    Retiring Rapala President

    Tom Mackin, president of Rapala USA and Executive Vice President of Distribution and Brands in North America for Rapala

  • Rapala Lures | Their Success Secret

    Rapala Lures | Their Success Secret

    For 85 years, since the invention of the Original Floating® Rapala® lure in 1936, there’s no lure that has earned more world records or has been responsible for more tournament wins than the Rapala® lure

  • Rapala Bassmaster Fantasy Fishing championship winner invited for a VIP weekend

    Rapala Bassmaster Fantasy Fishing championship winner invited for a VIP weekend

    An estimated 45.9 million Americans play fantasy sports. But how many of those players ever have the opportunity to meet their league-winning team?

  • Rapala VMC to grow in US

    Rapala VMC to grow in US

    As Rapala VMC Corporation continues to grow its presence in the United States fishing and outdoors industry, the company has announced several promotions that will continue to accelerate the growth and performance of the company’s U.S. operations.

  • Delta Boat Storage

    Delta Boat Storage

    Coming down from Seattle area

  • Difficult Sales for Rapala in 2020

    Difficult Sales for Rapala in 2020

    Rapala VMC Corporation delivered his first trading update to investors this week, describing the first six months of 2020 as ‘truly exceptional’.

  • Sneak Peek | Coming from Rapala 2020

    Sneak Peek | Coming from Rapala 2020

    Here is what is new with the brands after ICAST 2020 Online.

  • Rapala Sponsors Fantasy Fishing | Registration Opens

    Rapala Sponsors Fantasy Fishing | Registration Opens

    New for 2020, Fantasy Fishing will award more than $90,000 in prizes, offering a much higher chance for players to win prizes at each event.

  • Rapala Signs On As B.A.S.S. Tournament Trail Sponsor

    Rapala Signs On As B.A.S.S. Tournament Trail Sponsor

    Rapala, maker of premium lures and other fishing tackle and accessories, has signed on as a partner for the Bassmaster Tournament Trail 2020 season, B.A.S.S. announced today.

  • Rapala on #WeAreCollegiateBass Podcast

    Rapala on #WeAreCollegiateBass Podcast

    In this episode of the Rapala #WeAreCollegiateBass podcast, we continue our coverage from ICAST 2019. Many different schools and teams stopped by the booth throughout the show. We took the opportunity to record several interviews to use on this podcast. First up on today’s show, we will talk with anglers from Auburn University. They are very excited to experience the show and create new connections for their club.

  • Custom Color Rippin' Raps from Rapala

    Custom Color Rippin' Raps from Rapala

    Wanna show fish something they’ve never seen? Throw ‘em a new “custom color” Rippin’ Rap®. The classic Rapala® lipless crankbaits are available in four new color patterns inspired by current trends in custom bait painting – Fruit Bowl, Leprechaun, Bad Lipstick and Road Trip.

  • Up and Coming from Rapala and VMC

    Up and Coming from Rapala and VMC

    Here is a recap of what they unveiled for the season.

  • Enter to Win This RAPALA® AMERICANA COLLECTION GRAND PRIZE

    Enter to Win This RAPALA® AMERICANA COLLECTION GRAND PRIZE

    Enter to Win This RAPALA® AMERICANA COLLECTION GRAND PRIZE Grand Prize Winner receives a Red, White & Blue Next Level T-Shirt, a No. 7 Rattling Rapala® with American Flag Imprint, a Rapala® Red, White & Blue Stainless Steel Thermal Bottle, all three Rapala® Red, White & Blue Trucker Caps and a $50.00 Rapala® VIP Merchandise Credit Card redeemable at rapala.com.

  • 8 Must-See Father's Day Gifts for the Angling Dad in Your Fam

    8 Must-See Father's Day Gifts for the Angling Dad in Your Fam

    Lures to Gadgets Your One Stop Shop for Father's Day

  • Rapala/VMC pro Ott Defoe in 10 episode marathon Hunt for Monster Bass

    Rapala/VMC pro Ott Defoe in 10 episode marathon Hunt for Monster Bass

    The Hunt for Monster Bass displays one fisherman’s journey to pull in the crown jewel of bass fishing: a bass weighing double digits.

  • Get action. Do things. Be sane.

    Get action. Do things. Be sane.

    Get action. Do things. Be sane. Don't fritter away your time. Create. Act. Take a place wherever you are, and be somebody. Get action. -Teddy Roosevelt-

  • Rapala for the Hardwater Angler

    Rapala for the Hardwater Angler

    Big ticket to essentials... Rapala has it for the hardwater anglers

  • Anglers Wanted for Reality Series with Rapala/FLW

    Anglers Wanted for Reality Series with Rapala/FLW

    Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced today that they are seeking applicants to be featured in a new, original YouTube based reality series, presented by Rapala, called Varsity Bass. Applicants should be a current high school or college fishing angler or team and are asked to submit their video through social media.