New
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Fat Papa Walker Brings New Life
Major League Fishing pro Russ “Big Daddy” Lane is a big man with a big appetite for big bass.
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Berkley pro relies on new bait to win 2021 Bassmaster Classic
Hank Cherry in conjunction with Berkley scientists to become fourth angler to win back-to-back Bassmaster Classic championships.
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New Elements WhiteCap Line
Made specifically for water-fueled adventures with the Academy customer in mind.
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New 3" and 6" WaveTail Grub
Every angler has used a grub in some fashion during their angling career.
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New Boat Ramp for Upper San Juan River
Public-Private Fundraising Efforts Help Secure New Boat Ramp for Upper San Juan River A collective group of stakeholders generated enough funds to complete the project as a public-private partnership.
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Northland’s new Rumble Beast triggers epic strikes from upsized predators
Crankbaits simply catch fish. They always have and always will. And when you’re talking tape-measure fish, big crankbaits are where it’s at. Along those lines, Northland Fishing Tackle® is proud to introduce the new Rumble Beast, a bait designed specifically to target the biggest, baddest fish that swim, like monster pike and muskies.
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Walleye Caught Lands New Montana State Record
Montana anglers have landed six new state record fish since last August.
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New Low-Profile Kayak
Highly portable, lightweight kayak with MirageDrive 180 propulsion system is perfect for touring, exploring and fishing on the go.
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ANNOUNCING New Color Release for Yamamoto
Once an exclusive custom color, now available to hardworking anglers everywhere ...
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New Designs from Huk
Anglers from coast to coast will appreciate his attention to detail, beautifully capturing the lifestyle they love.
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New website enhances brand identity for G.Loomis
G.Loomis Unveils Dynamic Digital Portal New website enhances brand identity, delivers product knowledge and connections to local inventory
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Behold the new standard
Whether you’re throwing subsurface lures to bluefin tuna in the Northeast, dropping baits back for dorado on the eastern seaboard, or long-casting jigs or poppers to tuna on the west coast, this is definitely a reel to consider…
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New Colors King Daddy Frog
SPRO has added four of the most popular colors to the King Daddy line to answer angler demand
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