New
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New Designs from Huk
Anglers from coast to coast will appreciate his attention to detail, beautifully capturing the lifestyle they love.
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New website enhances brand identity for G.Loomis
G.Loomis Unveils Dynamic Digital Portal New website enhances brand identity, delivers product knowledge and connections to local inventory
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Behold the new standard
Whether you’re throwing subsurface lures to bluefin tuna in the Northeast, dropping baits back for dorado on the eastern seaboard, or long-casting jigs or poppers to tuna on the west coast, this is definitely a reel to consider…
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New Colors King Daddy Frog
SPRO has added four of the most popular colors to the King Daddy line to answer angler demand
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EDGE 3500 New From Plano
The EDGE tackle systems were created to answer anglers' questions before they even ask.
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New Swivels Unveiled by Gamakatsu®
Gamakatsu® is approaching terminal tackle with the same attention to detail that makes their hooks superior.
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New partnerships target sales of world’s first and only shark-deterrent
Originally designed for bottom-fishing applications, the travel-friendly Sharkbanz Zeppelin wards off aggressive sharks looking to tear into catches being reeled to the surface.
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Teener Alert 13.66 | New lake record largemouth
There were two bass tournaments going on that day, and I didn’t know it
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In case you missed the best new hook for Spring swimbaits
More effective by adding flash and vibration to attract fish from even greater distances.
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New Language for IGFA
These reels have become increasingly popular in recent years, especially within the recreational swordfish fishery.
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It’s official! California has a new state record black crappie
First spotted boat’s electronic fish finder
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