New
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New angling adventures with expert angler
He is a victim of an all-consuming obsession – one that has him on the water with friends and family 300 days a year
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Motor Oil & Other New Colors for POWERBAIT!
Berkley continues to improve on its legendary PowerBait lineup by adding colors
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New Eliminator Saltwater Spinning Series
Plenty of features and superb performance round out the new Eliminator
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New Plano Stowall pouches
Anglers looking for a convenient storage option for soft plastics and other bulky items like phones, wallets and sunglasses won’t have to look very far thanks to the new Plano Stowall pouches.
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Introducing: The all new Daiwa Ballistic VIDEO
The Ballistic you have come to know and love has been redesigned and upgraded.
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New HARDCORE styles for 2022
Click the video links below to learn more about our new styles of baits for 2022.
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Two New Products From Yo-Zuri
Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe.
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Daiwa's latest technologies at ICAST New Product Showcase
Anglers hoping to work up explosive action on their next trip would do best to carry plenty of dynamite –
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NEW TACTX™ CAMO BRAIDED LINE
A new four-strand braided line with a natural camouflage color that reduces line visibility.
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New Icon X Jackets & Vests
Huk’s new Icon X outerwear and insulating layers were engineered as a system to provide anglers the versatility needed to stay warm and dry in the fluctuating weather typical on the water.
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New Team Members for St. Croix
I’m here to make sure that all the touchpoints anglers have with our brand are positive ones
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Potential risks from new fishing technologies
But what impact does all that new technology have on the fish themselves?
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New Triton 21 XRT
Newest model offers total fishability and maximum performance for an unbeatable boat and experience
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New Melones Lake Top Water Bass Fishing VIDEO
Got a chance to throw some top water at New Melones here’s what I witnessed.
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